Overview
How are marketing campaigns planned and managed? How does marketing to other businesses differ from promoting products and services to consumers?
The global economy is undergoing unprecedented integration. Today’s marketers must thrive in crowded and rapidly changing markets. They must identify and respond to emerging customer trends in order to compete.
This highly practical marketing course combines marketing theory with interactive projects, group work and business simulation games to explore the major issues facing marketers today. We develop your creativity, analytical and strategic decision-making skills so you can maximise business performance in fast-moving, digitally connected and international markets.
You study topics such as:
- digital marketing and social media
- the principles of markets, marketing and selling
- marketing strategy and planning
- services marketing
- business-to-business marketing
- consumer behaviour
- marketing communications
Your first year provides an introduction to essential business topics such as entrepreneurship, economics, accounting, finance, management and marketing. Upon graduation, you have the flexibility to continue your career in marketing, or pursue roles in other areas of business.
You undertake an independent research project in your final year, where you explore an area of marketing of your choice to build your marketing portfolio before you enter this fast-paced sector.
The University of Essex is one of just three UK universities to have received Q-Step Affiliate status, including for our BSc Marketing, to support the way we develop the quantitative skills of our graduates.
This means we can provide work placement bursaries to develop your skills in evaluating numerical evidence, analysing data and designing research. We also offer the opportunity to follow a specialised degree path, where you graduate with enhanced quantitative skills. These are evidenced on your degree transcript, to help give you the competitive edge in the graduate job market.
This course is taught at Essex Business School in Southend, one of the most entrepreneurial counties in the UK. Our research-led teaching ensures you learn about the latest academic thinking on issues affecting today’s business world. We’re focused on responsible management and sustainable business, with our students and staff joining us from all over the world.
BSc Marketing can also be taken with an optional study abroad or placement year.
- You’re taught by world-renowned academics and expert guest speakers.
- You undertake a research project exploring an area of your choice instead of a dissertation.
- You’ll take part in interactive projects, group work and business simulation games.
Why we’re great
- You’re taught by world-renowned academics and expert guest speakers.
- You undertake a research project exploring an area of your choice instead of a dissertation.
- You’ll take part in interactive projects, group work and business simulation games.
Structure
Course structure
The course structure is designed to balance a practical and in depth experience of marketing with a broader look at key business and management topics. In the first year you will cover the fundamentals that every business manager needs to know including topics such as entrepreneurship, economics, accounting, finance, management and an introduction to marketing. Then in second and final year you’ll get hands-on with marketing with a mixture of compulsory and optional modules to make the degree your own.
We offer a flexible course structure with a mixture of core/compulsory modules, and optional modules chosen from lists.
Our research-led teaching is continually evolving to address the latest challenges and breakthroughs in the field. The course content is therefore reviewed on an annual basis to ensure our courses remain up-to-date so modules listed are subject to change.
Teaching and learning disclaimer
Following the impact of the pandemic, we made changes to our teaching and assessment to ensure our current students could continue with their studies uninterrupted and safely. These changes included courses being taught through blended delivery, normally including some face-to-face teaching, online provision, or a combination of both across the year.
The teaching and assessment methods listed show what is currently planned for 2022 entry; changes may be necessary if, by the beginning of this course, we need to adapt the way we’re delivering them due to the external environment, and to allow you to continue to receive the best education possible safely and seamlessly.
Placement
On a placement year you gain relevant work experience within an external business or organisation, giving you a competitive edge in the graduate job market and providing you with key contacts within the industry. The rest of your course remains identical to the three-year degree.
Year abroad
On your year abroad, you have the opportunity to experience other cultures and languages, to broaden your degree socially and academically, and to demonstrate to employers that you are mature, adaptable, and organised. The rest of your course remains identical to the three-year degree.
Teaching
- Teaching includes a combination of lectures, seminars and computer-based lab sessions
- Modules delivered by experts in the field as well as guest speakers
- Contribute and interact in lectures through the use of smart technology
- Lecture presentations and notes are uploaded online beforehand to help you prepare in advance
- Complete your final-year project in consultation with a personal supervisor
Assessment
- Assessed through traditional methods of end-of-year exams and multiple choice questions, in-class tests and essays
- Plus more innovative and creative assessments include poster presentations, real-business case problems and group presentations
- Your first year marks do not count towards your final degree
