Why study business management and marketing?
Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy.
Studying both subjects gives you an understanding of organisations and their management, and the diverse ways marketing is used to demonstrate the quality and usefulness of products, brands and services.
These skills in combination lead to a diverse range of careers in both fields.
Why UWE Bristol?
BA(Hons) Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of business disciplines and choose your career path as you develop. This is the only degree programme in Bristol that unites business management with marketing.
You could specialise in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication.
Analyse real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing.
Apply marketing theory to real businesses and develop crucial skills expected by employers.
Be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a reputation for producing ‚work ready’ graduates.
Bristol is recognised as one of the UK’s leading marketing hubs with a strong employer network and diverse graduate opportunities.
Guest speakers, paid placements and internships, competitions and an active Marketing Society ensure you have regular access to industry and the latest developments in the field.
We work closely with the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IOD) who offer you opportunities to network, access events and gain valuable accreditations.
Where can it take me?
The broad nature of this degree means diverse career pathways. Career prospects are excellent with many graduates going on to marketing or management roles.
Typical roles include product manager, brand manager, sales executive or market researcher and roles in management, recruitment or HR.
Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.