• Readers and Reading Culture

  Before we were writers or publishers, we were readers. Our ambitions to create and share literary works are in constant dialogue with our own histories as readers as well as changing markets, technologies, and cultures of reading. In this module you, as a writer/publisher, will focus on how your works reach and are interpreted by readers, how interaction with readers and reading communities shapes what you create, and how we as individuals author our own reading lives and literary identities. With your tutor and seminar group you will begin by examining theories of reading and the relationship of individual readers to texts and authors. You will continue to the study of readers as members of interpretive communities, looking at canon formation and literary cultures and subcultures. Finally, you will fold in paratexts and commercial markets, and consider what Genette calls the ‘transaction’ between authors, publishers, and readers to establish what a text is and how it is to be read. Through discussion, weekly reading, small-group work, and an unmarked in-class presentation, you will explore different perspectives on what it means to write and publish for a certain readership and develop your own ideas and creative responses. Your assessment may take the form of an academic essay on a topic related to what you have studied in class, or a creative work (literary or commercial, as in the case of a business plan) accompanied by a critical commentary detailing how you as a writer/publisher have addressed questions of readership.

• Major Project

  This module will support you in the preparation and submission of a Masters dissertation, allowing you to explore in-depth a particular topic that reflects your academic interest.

Optional modules: choose three (at least one from Publishing and one from Creative Writing)

• Creativity and Content in Publishing

  You will cover issues, principles and practices related to the research, commissioning, preparation and packaging of publishing products and services in a variety of formats and on various platforms. You will consider the importance of determining the strategic direction of a publisher’s list, the publisher’s relationship with content creators, and the need for quality control in managing editorial projects. The module will introduce you to the world of contemporary publishing and the importance of different media markets. You will also be introduced to the processes by which publishers work with authors and designers in the preparation of text and images for publication in both print and electronic formats. Workshops will cover commissioning and editorial skills and in further sessions you will address issues such as marketing and the making of effective presentations. Industry specialists will be brought in where appropriate to introduce you to case studies in order to illustrate salient contemporary content management issues. The module will conclude with student group presentations of new product proposals. For assessment you will complete an editorial plan to present a new publishing idea. You will work in a group to submit an acquisitions proposal comprising appropriate documentation and graphics, as well as an assessed presentation.

• Legal Rights and Data Issues in Publishing

  You will cover issues, principles and practices related to the national and international legal environment in which publishing operates, and focus on the management, sale and licensing of rights in publishing, including predominant contemporary concerns about digital rights. You will also look at wider issues connected to digital publishing and how creative practice can be developed to make the most of the opportunities created by digital formats. You will become familiar with publishing contracts and rights negotiations for text, images and other creations. Also of vital importance will be other subsidiary rights, specifically the international market in translation rights and international co-editions. This learning will be supported by Workshops that will enable you to learn professional skills needed to negotiate rights purchase and sales, and to develop international co-editions. Further workshops will cover creative approaches to digital publishing environments. For your assessment you will take a short in-class test on legal publishing issues, and will prepare and present a paper at an internally organised symposium on Digital Publishing ideas.

• The Business of Publishing

  You will cover issues, principles and practices related to the management of publishing organisations as well as marketing in a publishing context, finally coming to an understanding of how publishing operates across various platforms. You will focus on the need to understand the competitive media environment. You will also explore organisational and management issues, and will be introduced to marketing principles and the skill of writing business plans. You will become familiar with different publishing organisations. You will also explore the variety of strategies employed by publishers and related businesses in order to successfully market their products. Industry specialists may introduce you to case studies in order to illustrate relevant contemporary industry issues. For your assessment you will complete an analysis of marketing strategies, based on sound marketing principles (e.g. segmentation, targeting, positioning, and list building policies), and conduct an analytical study of annual publishing finance reports.

• Production Processes in Publishing

  You will look at the design, production and distribution of publishing products and services in a variety of formats and on various platforms. You will become familiar with the processes and technologies used to transform a manuscript or data file into a print or digital publication suitable for audiences in local and international markets, as well as the relevant project management tools and methods. To help you understand and analyse aspects of the production process, you will attend a combination of lectures and seminars, while workshops will enable you to learn the practical skills you will need for working in a publishing environment. Using industry standard software and practices, you will learn how to take a project from initial briefing through to its distribution, covering specific production requirements for print and digital products and services. You might also have the chance to visit a printing works or publishing house. For your assessment you will undertake two written assignments: one will focus on an understanding of the design and production process, and the other will take the form of a portfolio of evidence of your work which will critically analyse and evaluate a chosen part of the process.

• Patterns of Story: Fiction and its Forms

  This module is a literary history course for writers. You will examine the history of the novel from its formation in the 18th Century through to some of its more modern forms, exploring along the way some of the cultural and social contexts that have helped to shape these changing patterns of story. Your studies will include some narrative theory. Through reading and discussing recent and classic books on the history and structure of the novel, by writers such as Jane Smiley, Christopher Booker, John Mullen and Dorothea Brande, you will consider what it means to write novels and what it means to be a writer, and the ways in which some contemporary writers use and reuse much older forms of storytelling and patterns of story. You will be assessed through a 6000-word essay on an aspect of narrative form that will incorporate samples of your creative writing.

• Workshop: the Novel

  On this module, you will study and practice the techniques of novel writing in peer-discussion workshops. Outside of these workshops, you will complete samples of your own novel, which will be presented to your fellow students and module tutors during the workshop, allowing you to receive a range of feedback on your writing. You will undertake smaller writing exercises during workshop time, but will also receive longer writing exercises to consolidate what has been done in class. You will undertake a series of structured exercises designed to develop your techniques in, for instance, characterisation, dialogue, and the selection and effectiveness of different points of view, setting. You will also read extracts from a number of well-known novels to underpin these discussions of techniques. The module will also incorporate practical advice about agents, the marketplace and how to get your work published. You will be assessed through the portfolio of writing of up to 4,000 words that you produce during the module, and a critical commentary of 2,000 words.

• Workshop: the Short Story

  On this workshop-based module you will study and practice the techniques of short story writing. To maximise the use of group feedback and feedback from the tutor you will undertake many exercises in workshop time, but also longer writing exercises to consolidate what you have done in class. You will undertake a series of structured exercises designed to develop your techniques in, for instance, characterisation, dialogue, plot structure, time frames and time sequencing with a particular emphasis placed on how these techniques differ from those used in novel writing. You will read short stories from a range of classic and contemporary short story writers such as Chekhov, Henry James and Alice Munro and the work of other writers featured on the East of the Web short story website. As the module progresses you will be expected to reflect critically both on your own writing and that of your peers. This module will also incorporate practical advice on agents, the marketplace, writing competitions and how to get writing published. You will be assessed through the portfolio of writing of up to 4,000 words and a critical commentary of up to 2,000 words.

• Special Topic in Creative Writing/English Literature

  This module will give you the opportunity to study a particular topic or genre taught by a practising writer with current or recent work in this area. The texts will include those written for adults and children or young adults that share the focus. You might study a particular subgenre such as historical fantasy or weird fiction, or a particular topic such as the apocalypse or time travel. The module will include close reading of the texts, instruction and discussion on how to write in the particular genre, and workshopping of your writing. You will be assessed by means of a final 4,500-word portfolio of creative writing appropriate to the special topic and a critical commentary of 2,000 words. Please note all students wishing to enrol in this module must submit a short writing sample to get approval from the module leader.