In today’s competitive and rapidly evolving commercial world, businesses are looking to harness the power of creativity to develop innovation and new designs that leverage significant competitive advantage.
This Design Management course has a professional and practical focus. It has been developed in collaboration with leading professional design managers from companies including Imagination Ltd, Xerox (HCL), Cyber-Duck and Knight Design Innovation. They need leaders who understand the value of design and manage creative processes to achieve successful business outcomes.
Managing creatives and the creative process in collaboration with other functional teams requires a broad skillset, including technical know-how and leadership characteristics.
Established techniques of leadership and management will be taught alongside access to the Faculty’s wide range of creative activities. Creative practitioners are increasingly being regarded as multi-disciplinary within the design industry. The course focuses on challenges and creative culture, as well as a deeper understanding of design processes, evaluation and expectations.
This course will involve a mix of creative design, management and leadership processes to equip you with the skills and expertise to lead effective creative design of commercial value within industrial, retail or service sectors. It is structured around the three themes of communication, collaboration and creativity.
Why choose this course?
This postgraduate course has been designed in collaboration with industry to prepare you to manage creative design practice, practitioners and processes in a corporate context across a broad range of creative and manufacturing industries. Potential professional roles include design manager, creative producer and account manager.
You will have opportunities to work with professionals from the creative design industry to develop your expertise in various user contexts and professional settings – from graphic, fashion and communication design to consumer and industrial product design.
The curriculum embraces business management, marketing, design strategy, entrepreneurship, innovation, sustainability, design leadership and design practice. It seeks to develop your knowledge of management processes, including project management, milestone reporting, decision-making and budget management, as well as core business practice in areas like intellectual property and finance.
You should develop the technical knowledge needed to function effectively in the professional environments in which design is applied, leading creative designers and cross-functional teams who take new products from initial concept to final outputs. Our facilities will enable you to familiarise yourself with the industry-standard software and equipment used in the design industry.
International experience opportunities
Coventry School of Art and Design has a multinational population and you will be working alongside students all over the globe.
Professionals capable of managing creative teams who can produce innovative new product solutions are increasingly sought after in the UK, Europe, the USA and particularly in the major developing economies.
Knowledge of both creative design and management processes is designed to prepare you for leadership and decision-making positions within product design agencies, manufacturing companies, design consultancies, research and development departments, research institutions and government bodies. Specific careers might include acting as a design team leader, design project manager, design researcher and design policy maker.
Professional enhancement is central to our ethos: there is a strong emphasis on the development of evidence-based decision making, high level leadership and communication skills. This is the reason we also encourage collaboration with industry practitioners and work on ‘live’ project briefs.
Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to gain employment or take advantage of professional practice opportunities within course specific industries. It provides specialist careers information, advice and guidance to all our students from their first year through to final year and beyond graduation, helping them achieve their desired career outcome. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.