Overview
In today’s competitive and evolving commercial world, businesses could be looking to harness the power of creativity to develop innovation and new designs that may leverage significant competitive advantage.
This Design Management course has a professional and practical focus. It has been developed in collaboration with leading professional design managers from companies including Imagination Ltd, Xerox (HCL), Cyber-Duck and Knight Design Innovation. They tend to employ leaders who understand the value of design and manage creative processes to achieve successful business outcomes.
From our 19th century origins as a design school that is focused on industry and manufacturing, we have produced design leaders and innovators in their fields; our graduates have secured work in design consultancies and manufacturing industries worldwide. A recognised centre of excellence, the department of Industrial Design was awarded the Queen’s Anniversary Prize for Further and Higher Education in 2008 and the Sir Misha Black Award for Innovation in Design Education in 2007.
Professional experience option
This master’s programme provides you with the additional option to apply for a professional experience opportunity during your first semester with us. The professional experience opportunity is designed to further develop your skills and knowledge with the aim of maximising your employability prospects. Please note that the optional professional experience modules incur a maximum additional tuition fee of £4,000. If your placement is in a country other than the UK, visa applications procedures for that country will apply and application must be made from the home country of the applicant.
Course information
Managing creatives and the creative process in collaboration with other functional teams requires a broad skillset, including technical know-how and leadership characteristics.
Established techniques of leadership and management will be taught alongside access to the Faculty’s wide range of creative activities. Creative practitioners are increasingly being regarded as multi-disciplinary within the design industry. The course focuses on challenges and creative culture, as well as a deeper understanding of design processes, evaluation and expectations.
This course explores a mix of creative design, management and leadership processes to equip you with the skills and expertise that could be used to lead effective creative design which may have commercial value within industrial, retail or service sectors. It is structured around the three themes of communication, collaboration and creativity.
Why choose this course?
This postgraduate course has been designed in collaboration with industry praticioners and prepares you to manage creative design practice, practitioners and processes in a corporate context across a broad range of creative and manufacturing industries. Potential professional roles could include design manager, creative producer and account manager.
You may have opportunities to work with professionals from the creative design industry to develop your expertise in various user contexts and professional settings – from graphic, fashion and communication design to consumer and industrial product design.
The curriculum embraces business management, marketing, design strategy, entrepreneurship, innovation, sustainability, design leadership and design practice. It seeks to develop your knowledge of management processes, including project management, milestone reporting, decision-making and budget management, as well as core business practice in areas like intellectual property and finance.
Upon successful completion of this course, you should have the technical knowledge needed to function effectively in the professional environments in which design is applied, leading creative designers and cross-functional teams who take new products from initial concept to final outputs. Our facilities enable you to familiarise yourself with industry-standard software and equipment used in the design industry.
You will have opportunities to participate in industry visits, international study trips, live-client briefs and international competitions (subject to availability, application, applicable VISA requirements and additional costs may apply). Previous students won awards for ‘Best of Best Concept’ and ‘Best Concept’ in the prestigious Red Dot Awards in 2014, which resulted in Coventry becoming the only UK university in Red Dot’s illustrious top 15 ranking for higher education institutions in America and Europe.
With some of the longest established undergraduate design courses in the UK, the faculty is a diverse centre for design practice and research across the disciplines of graphics, fashion, automotive, product, transport and interior design.
Inspired by staff who will share their experience of design with companies including Philips, Canon and Samsung, you will have the opportunity to work on briefs set by industry teams who will then comment and advise on your work. This should help build your confidence to communicate and defend ideas and outcomes throughout all phases of the design process – to stakeholders including managers, marketers, engineers, facilitators and production managers.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
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