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This creative course mixes design and theory, focusing on the visual communication of brands, products and services across the global fashion and lifestyle industries.
Develop visual communication skills across a range of creative media, including photography and styling, art direction and graphics, print and digital design, film, interactive media, 3D and retail design.
Explore how brands communicate their key messages across promotional platforms such as branding, advertising, print, digital and social media, visual merchandising, retail environments, events and experimental marketing.
Combining your theoretical understanding of the relationships between design codes, brand narratives and visual communication, you’ll learn how to generate great ideas that stand up to be tested in a business context. Although this is a creative course, you don’t need to have a background in art, design or fashion, or have a creative portfolio.
- We’re delighted to be ranked 4th in the UK for Fashion & Textiles. (Complete University Guide 2019)
- 96% of students from this course are in employment or further study within six months of graduating. (DLHE 2016/17)
- 94% of fashion communication and promotion students would recommend studying at NTU. (National Student Survey 2018).
- Work on live projects with brands such as All Saints, Boots, BMW, Levi, Speedo, Topshop, Reiss and Unilever.
- Enter industry competitions like L’Oréal Brandstorm and All Walks Beyond the Catwalk’s Diversity NOW! where our students have had great success.
- Benefit from the experience of guest speakers and visiting industry experts.
- Go on optional study trips to places like New York, Paris, Berlin, and Tokyo. Visit companies, exhibitions and trade fairs to learn about the international market.
- Apply for an international exchange to places like the Fashion Institute of Technology in New York.
- There is an opportunity to work on a student committee to plan, design and take part in events that promote your work including Zine fairs, degree shows and Graduate Fashion Week.
- Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with consumers.
Careers and employability
Employability for this course is excellent, with 96% of students from this course going on to employment or further study within six months of graduating. (DLHE survey 2016/17)
Graduate roles include web design, marketing, press and PR, fashion branding, and buying and merchandising.
Recent graduate positions include:
- Abbott Mead Vickers BBDO, creative assistant
- ACHICA, buying assistant
- Alfred Dunhill, web designer
- Arcadia, buyer
- Atelier Mayar.com, PR and marketing coordinator
- Bauer Media, marketing intern
- Beauty Seen PR, press assistant
- Boots, fashion brand consultant
- L’Oréal, trade marketing intern, market research intern
- Office Shoes, visual merchandising assistant
- Ozwald Boateng, PR officer
- Red Bull, international brand marketing
- Sunday Telegraph, fashion coordinator
- Splendid Communications, account executive
- Stephen Jones Millinery, head of PR
- The Universal Works, e-commerce assistant.