Opis tego kierunku w języku polskim znajdziesz tutaj:
This course focuses on marketing and brand strategy in the fashion and lifestyle industry. Explore how brands become distinctive and desirable, discovering how they identify their unique selling points to position themselves in the market. You’ll then look at how brands communicate with consumers through innovative ideas, strategic delivery and visual communication.
You’ll gain a solid grounding in marketing and branding theory, and you’ll have the opportunity to put this into practice. Learn to use software such as Adobe InDesign and Photoshop, so you can develop your creative ideas to communicate with and influence consumers.
This course is ideal if you want a career in the global fashion industry, working in a business position rather than a design role.You’ll need to be a strategic thinker, but also be able to demonstrate a creative flair.
You don’t need to have a background in art, design or fashion, or have a creative portfolio to apply for this course.
- NTU has an outstanding reputation within the industry and is ranked 4th in the UK for Fashion and Textiles. (Guardian University League Tables 2019)
- This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).
- We’re delighted that 96% of fashion marketing and branding students would recommend studying at NTU. (National Student Survey 2018).
- Learn how to create effective marketing strategies as well as communicate those strategies to consumers.
- Work on live projects with brands such as Topman, Boots No7, Lacoste and Dior.
- Complete an optional nine-week work experience placement in Year Two, often leading to offers of employment.
- Attend guest lectures from industry experts.
- Learn skills in software like Adobe InDesign and Photoshop.
- Enter high-profile competitions with major brands, professional bodies and industry leaders.
- Go on optional study trips to international fashion capitals such as New York, Milan, Paris, and Tokyo.
- Visit brand headquarters, exhibitions and trade fairs in the UK and Europe to learn about industry practice.
- Apply for an international exchange to places like the Fashion Institute of Technology in New York.
- Choose your final year project and tailor it to your own career aspirations.
- Showcase your work at our Degree Show, Nottingham, with the chance to be selected for exhibiting at Graduate Fashion Week, London.
Careers and employability
This course has an excellent employability rate, with 94% of students going on to employment or further study within six months of graduating (DLHE survey 2016/17).
Employers value the well-rounded graduates from this course. You’ll have many of the creative and academic skills that are welcomed by the fashion industry; being able to create effective marketing strategies as well as visually communicate those strategies, being flexible and adaptable to the changing needs of the industry.
Graduates often go into fields such as brand management, digital marketing, media planning and PR. Recent graduate destinations and roles include:
- Adidas, brand communication specialist
- ASOS, homepage assistant (menswear)
- BBC, media planner
- Chanel, brand ambassador
- Claire’s Accessories, content marketing assistant
- Firetrap, marketing executive
- Forty49, social media assistant
- Flannels, e-commerce assistant
- GAP Inc. trainee visual merchandiser
- Grazia magazine, media planner
- Harrods, assistant project manager
- Jigsaw UK, brand marketing assistant
- L’Oréal, new media developer
- Michael Kors, marketing assistant
- Marks & Spencer, press admin assistant
- Oasis, marketing assistant
- Paul Smith, PR assistant
- Prism Communications, digital marketing executive
- Unidays, social media officer
- Vivienne Westwood, licensing assistant.