Taught in the creative heart of London, you’ll gain the practical, academic and business management skills you need for a successful career in fashion marketing. During the degree, you’ll study the key disciplines that underpin the global fashion industry, including retailing, management, marketing, e-commerce, buying, merchandising and product innovation. You’ll also be encouraged to explore your creativity and develop your own particular talents in relevant areas such as e-tailing, fashion business start-up, international retail strategy, customer relationship management and foreign languages.
Delivered by a committed team of fashion experts and business professionals who’ll share their years of knowledge and contacts within the industry, you’ll gain an understanding of the key principles of fashion marketing and business management. From the study of core modules including fashion concepts and systems, and the fundamentals of management, you’ll go on to develop your knowledge of more specific aspects of the field such as fashion branding and communications and global issues in fashion marketing. You’ll also take part in a hands-on fashion project in your specific area of interest, helping you develop specialist knowledge while putting the skills you’ve gained into practice.
While you study, you’ll be immersed in the heritage, culture, entrepreneurship and creativity that makes London the most original of the world’s fashion cities. You’ll also have the opportunity to study a business course abroad thanks to our partnership with a number of international universities, as well as develop your hands-on experience through a business work placement in the UK.
Assessment
A range of assessment tools will be used to gauge your performance, including reports, essays, exams, group work and individual portfolio work.
Modular structure
The modules listed below are for the academic year 2018/19 and represent the course modules at this time. Modules and module details (including, but not limited to, location and time) are subject to change over time.
Year 1 modules include:
- Contextualising Fashion (core, 15 credits)
- Fashion and Popular Culture (core, 15 credits)
- Fundamentals of Management (core, 30 credits)
- Principles and Practice in Marketing (core, 30 credits)
- The Business of Fashion (core, 30 credits)
Year 2 modules include:
- Fashion Branding and Communications (core, 30 credits)
- Fashion Buying and Merchandising (core, 30 credits)
- Leading Innovation and Entrepreneurship (core, 30 credits)
- Creating a Winning Business 1 (alternative core, 15 credits)
- Learning through Work (alternative core, 15 credits)
- Online Fashion Retailing (option, 15 credits)
Year 3 modules include:
- Global Issues in Fashion Marketing (core, 30 credits)
- International Fashion Strategy (core, 30 credits)
- The Fashion Project (core, 30 credits)
- Driving Innovation in Marketing (option, 15 credits)
- Managing the Creative Environment (option, 15 credits)
- Professional Experience Year Placement (option, 30 credits)
After the course
On completion of the course, you’ll have the skills and experience you need for a wide range of graduate opportunities across the fashion industry, including specific head office roles within retail organisations and clothing companies.
Alternatively, you could take inspiration from former graduates and set up your own fashion business start-up, develop a work-at-home business or become a one-person firm. To help you succeed, you can access help and guidance on developing your start-up at our Accelerator, London business incubator.
You could also follow in the footsteps of Armando Cabral, a London Metropolitan University graduate who has built his own fashion empire and been part of Paris Fashion Week whilst modelling for H&M.
