The programme aims to develop an innovative approach to the professional luxury brand management of luxury consumable goods (cars, cosmetics, drinks, fashion, fragrances, handbags, jewellery, luggage, yachts and watches). The programme provides you with the critical knowledge and awareness of the complex issues involved in the luxury consumable goods sector in the 21st century, working on concepts and platforms such as brand management, marketing, advertising and social media.
The Advanced Practice version of this course offers you a valuable opportunity to secure a work placement or complete a group consultancy project, giving you experience of the workplace environment or live business issues, and an excellent way to put your learning into practice.
- Develop your skills in enterprise and leadership in the growing luxury brand sector
- Enhance your understanding of the production, distribution and strategic positioning of luxury goods
- Prepare yourself for managerial roles in the luxury brand industry
- The Advanced Practice stage allows you to put your learning to practice and enhance your employability with an internship or applied group consultancy project
- Upon completion of your programme, you will be eligible for the QA Professional Pathways programmes which will enable you to further develop your skills with one of the UK’s largest providers of IT and project management training
Through a combination of research-informed teaching and learning, you will gain understanding of the production, distribution and consumption of luxury goods with reference to the circular economy, all seen through the dependent role of the luxury brand manager. The programme also includes ethics, corporate social responsibility, enterprise and leadership, equipping you with a range of skills which could enable you to take on both creative as well as management positions in the luxury goods industry.
The programme is delivered by faculty staff that are internationally recognised for their cutting-edge research and publications, and those with direct industry experience. The course applies academic theory to a range of luxury industry global problems, providing you with the skills and confidence to work effectively in delivering change as professionals working within the luxury goods industry. This explicit industry focus maximises employability for graduates in any aspects of the luxury goods sector.
The programme is designed to promote research-rich learning and to be responsive to your needs in providing a learning environment that is both challenging and supportive. It is designed to develop your understanding of the connections between luxury brand theory, luxury goods research and luxury sector ethical working practices, enabling you to engage with contemporary debates and trends. You will draw on lectures and seminars which will support you to explore and to undertake research in the discipline through critically evaluating the research and approaches of the sector.
The learning and teaching philosophy is to promote independent and critical thinking to enable you to have developed the skills and confidence to design, execute and write up an original piece of empirically informed research. You will learn to understand the importance of mapping research methodologies against research questions. Discussion is also an important part of the learning process and you will be encouraged to develop your communication skills by taking an active part in seminars, including undertaking any pre-reading required. There are opportunities for visits and discussions with industry practitioners through the live industry project.
The programme is designed to increase employability skills through the acquisition of new knowledge that has direct applicability to the workplace. There is the opportunity throughout the programme for students to apply knowledge to workplace situations via the luxury brand project where you will develop practical applications to complex and unpredictable problems.