Opis tego kierunku w języku polskim znajdziesz tutaj:
https://studiawanglii.pl/courses/zarzadzanie-luksusowa-marka-2/
International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organisations requires the application of creativity and strong business acumen at every level. Our MA Luxury Fashion Brand Management course aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management practice and theory.
The course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions. Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.
Key features
Gain knowledge and understanding of the strategic and organisational management of international luxury fashion
Choose your specialist focus on luxury branding, and devise an individual research project
Select from a range of possible outputs to reflect your personal career aspirations, or to support a business start-up in the luxury sector
Attend study trips to international fashion capitals such as Paris, Copenhagen, Antwerp and New York
Benefit from industry speakers, such as senior executives and consultants working for leading luxury fashion brands
Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design
Gain a globally recognised academic qualification, in conjunction with personal and professional development for employability and entrepreneurship
Prepare for further postgraduate study such as PhD.
Careers and employability
This course will prepare you for senior management roles across the fashion industry, in areas such as:
luxury brand management
fashion management
product development
brand management
marketing roles
buying for the luxury sector
retail management
fashion consultancy
sourcing and supply chain management
ethics and sustainability in the luxury fashion industry
fashion communications and PR
fashion journalism
The skills and knowledge you’ll learn through this course will be transferable to roles within other industries.
