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With thousands of businesses competing on a daily basis, marketing is quickly becoming a critical management function. It places businesses in the consumers mind in order to gain market dominance.
Marketing is a fun, dynamic, competitive and creative environment to work in. Our Marketing course is designed to meet the needs of fast-paced marketing careers across all organisational sectors, and will ensure that your skills are right up to date when you enter the job market.
You will take specialist modules in key areas such as buyer behaviours, communications, digital, strategy and innovation, which you can implement during your two week compulsory industry placement at the end of your first year.
This course gives you the chance to graduate with more than just a degree, through its connections to the Chartered Institute of Marketing (CIM) and the Marketing Research Society (MRS). Depending on the modules you take you could graduate with a CAM Digital Diploma, MRS Advanced, Certificate in Marketing and Social Research, a CIM Certificate in Professional Marketing and a CIM Diploma in Professional Marketing.
This gives you the opportunity to graduate with additional professional qualifications which are highly sought-after by employers, ensuring that you have the skills and knowledge to make an immediate impact on any organisation.
This course can be studied over three years full-time or four years with a placement, and offers all students the opportunity to gain some industry experience or travel overseas to study abroad in one of our partner universities with our unique opportunities scheme.
This modern and practical course has been designed to give you the best possible preparation for a career in marketing.
Careers and employability
Graduates from this course have gone onto working in both public and private sector, undertaking positions such as:
- social media insight assistant
- marketing associate
- international trade marketing assistant
- fragrance marketing graduate
- buying assistant.
In the last few years, graduates from this course have gone onto securing roles with well know employers such as:
- Kosher London Beth Din
Nottingham Trent University has joined forces with the Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.
CIM qualifications are highly sought after by employers, and ensure we are equipping our students with the best opportunities for a successful marketing career.
CIM modules are included throughout the course, and the qualifications you graduate with will depend on the modules you choose to study. You will also need to achieve at least a 2.2 each of the relevant module to be able to submit your work for the CIM qualifications.
- Students will be exempt from one of three CIM Certificate in Professional Marketing units. They will only be required to pass two units: Marketing & Integrated Communications to obtain their Certificate in Professional Marketing.
- They will also be exempt from one of three CIM Diploma in Professional Marketing units. They will only be required to pass two units: Mastering Metrics and Digital Strategy to obtain their Diploma in Professional Marketing.
If students are interested in a career in marketing research they can achieve the Marketing Research Society’s Advanced Certificate in Marketing and Social Research via one of our year two core modules. A grade of 2.2 or better is required for submission to the MRS.
The above additional qualification are all available within the current fee structure – there are no additional costs involved.