Why study marketing?
Consumers are confronted with thousands of brands every day. The challenge for businesses is to find ways to cut through the noise and stand out in a fast-moving global economy.
Marketing is a vital component in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers.
It’s a creative, competitive industry that offers diverse career paths across multiple sectors. Studying marketing gives you a skillset that will always be in demand.
Why UWE Bristol?
BA(Hons) Marketing is written and delivered by industry experts and delivers a balance of academic rigour and practical learning.
We connect with practitioners across the industry to ensure we keep teaching relevant and useful for our students.
Study specialist marketing modules in the key areas of branding, global marketing, big data and digital marketing. Learn how to create a brand, undertake market research and respond to briefs.
Develop your ability to communicate in a compelling way, understand consumers, and co-ordinate and manage projects from start to end in line with financial targets.
The flexibility of the course allows you to hone your interests and skills, while valuable Chartered Institute of Marketing (CIM) accreditations increase employability.
Be part of a lively community of students and research-active tutors in a city recognised as a leading marketing hub.
Guest speakers from industry, placements and internships, competitions and case studies present regular opportunities to access industry and gain real-world insight.
Employability is central to the course and ensures you graduate ‚work ready’, with the skills and experience to succeed in your career.
Where can it take me?
Career options are as diverse as the course itself. Emphasis on skills development and real experience ensures you develop attributes valuable to any business.
Go into roles within a marketing team for a brand or organization, such as brand or product manager, business analyst, campaign manager, customer relationship manager or digital marketer. Some graduates find careers in management and recruitment.
Use your skills in the world of big business, or for charities, social enterprise or government. There are roles to suit all personality types whether you love to network, or prefer a more ‚behind the scenes’ role such as digital marketing analytics.
Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.