Marketing BA (Hons)

Overview

You want to stand out from unqualified marketers. Our full-time Marketing degree, accredited by the Chartered Institute of Marketing, can help you do that. Making the decision to earn your qualification instead of jumping straight into work is a good one. With up-to-the minute knowledge and skills, the chance to take a placement year, and a course that maps to professional marketing qualifications, you’ll be ready to fast-track your career.

Marketing is something you can learn on the job, right? In reality, it depends how far you want to go. If you plan to outstrip the competition, becoming a qualified marketer is one of the most significant ways you can stand out, so don’t let your knowledge be limited by the scope of the company you work for, get the comprehensive understanding and strong skills you can use wherever you go. You want to have the freedom to change your mind about the sector you work in, our degree will give you that flexibility.

Whether you want to be a Marketing Manager for an innovative tech company, the go-to PR person with your own agency, or the name behind developing a successful contemporary brand, we will help you get there. And if you discover a new aspect of marketing along the way, you’ll know you got this, because the skills and knowledge you gain at ARU will last a lifetime, wherever your passion takes you.

Our BA (Hons) Marketing degree gives you up-to-the-minute knowledge and skills, plus transferrable business acumen that will help you graduate ahead of unqualified industry starters, as well as other graduates. By going this way, you’ll have the qualification and confidence that are fundamental for a head start in the fast-paced world of marketing.

You want expert lecturers, but you need to know that they’ll make time for you. This is what sets us apart from other institutions; our focus on you as an ARU student, and our commitment to see you succeed. You will be taught by industry specialists with a wealth of practical experience, teaching you in the supportive and encouraging environment that we champion here.

Being part of the Chartered Institute of Marketing Graduate Gateway Chartered Institute of Marketing (CIM) the leading professional body for marketers worldwide, we’ve designed our course to align with all the knowledge necessary for professional CIM accreditation. This means you’ll be fast-tracked to a professional CIM qualification, and able to apply for exemptions from some of their professional qualifications. This is an unparalleled opportunity for marketing students like you to access the kind of consultancy and guidance that’s expensive in the real world.

Careers

We work with employers to make sure you graduate with the knowledge, skills and abilities they need. They help us review what we teach and how we teach it – and they offer hands-on, practical opportunities to learn through work-based projects, internships or placements.

There are exciting career opportunities across a range of marketing job disciplines and in private, public and charitable sectors. You might choose to focus on a specialist area, such as advertising and sponsorship, brand and product management, customer relationship management, digital marketing, or research and data analysis. On the other hand, some roles involve the whole marketing mix, particularly if you opt to work for a smaller organisation. Job titles to look for include Marketing Executive, Marketing Officer, Marketing Assistant, Marketing Analyst, Assistant Product/Brand Manager. Following their studies, our graduates can be found in exciting roles in many areas such as beer marketing, advertising agencies, health and fitness vlogging and market research companies.

Alternatively, you could enhance your education and your career prospects further still by taking a postgraduate degree such as our MSc Marketing, MSc Management, or MSc International Business.

Modules & Assessment

Academic Skills
Principles of Marketing
Economics for Managers
Introduction to Organisations and Management
New Product Marketing
Marketing Communications
Accounting for Managers

Project Management
E-Business Management
Understanding Consumers
Business Research Methods
International Marketing
Marketing Research
Business to Business Marketing
Career Development and Employability

Work Placement – Marketing, Enterprise and Tourism

Strategic Brand Management
Retail and Shopper Marketing
Financial and Professional Services Marketing
Current Themes in Marketing
Digital Marketing
Undergraduate Major Project

Assessment

You can expect a lively mix of coursework, essays, exams and activity-based assignments. Your coursework could include problem-solving activities, consultancy projects, presentations and group or individual reports. You’ll be able to access support materials through our virtual learning environment (CANVAS).

All assessment is designed to allow you to demonstrate what you’ve learned, and to make sure you’re developing the knowledge and skills you need to complete the course. It will focus on analysing real, live marketing issues and solving marketing problems.

This is a 3 year programme

Please note that modules are subject to change and availability.

Where you’ll study

Your faculty

You have a highly active mind and see opportunity everywhere. Now you need theory and life-changing skills to sharpen your approach to management. At the Faculty of Business & Law, you will immerse yourself in a multicultural environment where technology blends with teaching to create a dynamic and innovative learning environment. An environment to help you gain those skills.