Solent’s BA (Hons) Marketing programme will help prepare you for a varied career as a professional marketer – driving growth, increasing brand awareness and delivering high-quality marketing materials for businesses of all types and sizes.
You’ll be supported in developing a comprehensive understanding of marketing theory combined with practical application. You’ll study the key concepts of consumer behaviour and insight, marketing strategy, effective marketing planning and decision making, marketing communications, and creative digital technologies, focused on engaging global audiences.
The degree also helps you develop into a flexible marketer. Integration of personal, professional and transferable skills throughout the course help support your progression and development as an individual, within a team and as a learner – attributes that will enable you to be adaptable in today’s fast-moving job market.
Employability is embedded in the curriculum. You’ll have the opportunity to engage with employers and work on live client briefs and real-world projects at all levels. Extensive links with the business community, marketing groups and industry associations are continuously being established to ensure the degree is relevant to the modern marketing environment and current industry best practice. You’ll also have the opportunity to attend guest lectures and will be encouraged to take part in networking opportunities, vital for a successful future career in the marketing profession.
In addition to a traditional degree, the marketing programme also offers you access to a high level of professional qualifications. Additional qualifications include the Chartered Institute of Marketing (CIM), the Institute of Direct and Digital Marketing (IDM), PRINCE2 project management and Google Analytics.
What does this course lead to?
Few careers can offer a combination of so many different disciplines as marketing – from psychology to art to statistics, all packaged together into one role.
A marketing career is a rewarding and smart choice as there is currently strong demand across the country for marketers. Your biggest challenge is deciding which area to go into as the choice is so wide.
Who is this course for?
Solent’s BA (Hons) Marketing programme is open to students from a range of academic backgrounds. Candidates should aspire to a career in marketing, advertising, PR, events, research and marketing analytics.
Students who complete a relevant foundation year at Solent benefit from direct entry onto this course.
