Opis tego kierunku w języku polskim znajdziesz tu>>
The MBA (International) programme is designed for professionals who are seeking to improve their management and leadership skills and broaden their theoretical knowledge of business and management. Over the duration of 12 or 24 months, students will acquire a deep knowledge of all the key business functions.
Participants will gain a greater appreciation of the significance of the interrelationship of functional areas to the overall success of a business, in international, national and local markets. The course offers students the opportunity to study at a postgraduate level while maintaining and enhancing their contribution to their employer.
ARU London recognises that today business is conducted across international boundaries and that globalisation is a phenomenon that impacts all organisations. Therefore the focus of the course is on the specific challenges facing organisations that have global operations, or that transact business internationally.
The course will also support the development of a range of transferable executive skills including: leadership; strategic decision making; problem-solving; change management, creativity, innovation and entrepreneurship; finance; operations management; information systems; marketing and human resource management.
In today’s tough jobs market graduates need to stand out from the crowd to successfully secure that all important first full-time job after university. We believe your degree from ARU London will enhance your employability.
This programme has been developed by academics, together with senior industry professionals to encapsulate the exact requirements which are required by global businesses. The course is designed for professionals who are in management or executive management positions and who are seeking to broaden both their knowledge and expertise. The course has also been designed to fulfil employer’s needs which may be required to progress an applicant’s career. Moreover, an MBA will provide the opportunity to progress to a DBA or PhD.
MODULES & ASSESSMENT
nternational Marketing, Innovation and E-CommerceThe Module has three main strands. These strands form the basis for the critical investigation of new marketing strategies designed to return organisational performance to levels that make businesses economically and commercially viable in the future. International Marketing develops a critical awareness of changing international markets, the key management aspects of global marketing strategy in the context of an intensively competitive and changing market, together with cultural and cross-cultural marketing activities. Innovation explores competitive advantage through innovation. Participants will examine tools and techniques for product and service design and development. The Module uses contemporary case studies, projects and speakers. E-Commerce examines the range of different business models being implemented through the internet. The transition to e-business continues to grow, supported by advanced levels of marketing communications. Synchronous online feedback from consumers and customers can influence corporate reputation and organisation profitability, as well as targeted distribution services.
International Leadership and EntrepreneurshipThis module will examine and explore the complex global environment in which organisations now operate, requiring leaders in all sectors to act as entrepreneurs, rather than traditional managers. The module will consider how technology has created a new dynamic of unpredictable volatility in the world from business innovation to political and cultural change, requiring leaders to develop an increased international awareness and an ability to lead across international, cultural and ideological boundaries. The module will consider a variety of theories and concepts relating to the increasing need for entrepreneurial leaders to embrace positive disruption and ‘chaos’ in the marketplace in order to innovate and remain competitive and relevant in a complex environment.
Strategic Management in a Global ContextThe module focuses on the managerial, multi-business, multi-industry, multicultural, and multinational complexities of achieving and sustaining competitive advantage. The overarching goal of the module is to have students demonstrate their capacity to develop and execute organisational strategies in actual or simulated business situations. A key feature of this module will be the use of a business simulation as a problem based learning vehicle for student cognitive development.
The MBA is assessed through assignments and a dissertation. Assessment is by assignments based on the six taught modules together with a 15,000-word dissertation based on the candidate’s own organisation, or an organisation that the candidate is intimately familiar with.