The way football and sports fans consume media has meant the role of content creators and marketers have had to evolve, adapt, and in some instances merge. It is now essential to understand digital viewing trends, social media audiences and how to plan engaging and effective digital media coverage for an ever demanding fan base.
The MSc Football Communications & Digital Marketing degree programme is designed for graduates and industry practitioners with a keen interest in football and sport.
The programme leverages contemporary themes from marketing, such as digital marketing, public relations, fan engagement and multimedia journalism, to enable students to evaluate the relationships between these areas. Those with a particular interest and experience relating to the marketing and communications industry are particularly suitable for this programme.
No longer are fan bases constricted to the home country. International audiences are now a vital, and in some instances more important, base to to tap into and engage with. Premier League football clubs are global brands within themselves, let alone their all-star cast of players. Social media videos and strong in-house story tellers help to promote the club and its merchandise.
The specificity of sport, with its high media coverage and numerous stakeholders, requires managers to have uniquely honed business skills and an in-depth knowledge of the football industry. The programme has been developed for those with aspirations towards senior positions within the core media and marketing departments of football and sports clubs and similar organisations.
82% of UCFB’s Masters graduates are working in the football and sports industry within six months of graduating.
Graduates of the MSc Football Communications & Digital Marketing programme will be awarded degrees by our esteemed academic partner institution, Bucks New University.