The MSc Marketing with Advanced Practice is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. The Advanced Practice element offers students the opportunity to gain valuable workplace environment experience.
The programme is distinctive in exploring leading-edge thinking from scholarly sources, alongside a syllabus rich in the practical application of marketing. It has been designed in conjunction with senior marketing executives from industry to address the strategic importance that companies must become more marketing focused and more professional and entrepreneurial in marketing practices.
The course provides an academic insight which educates, develops and enhances the professional competence marketing and business students and will prepare you for middle management and senior appointments in marketing within public, private and social economy sectors.
The compulsory Advanced Practice element of this programme takes place after you have studied the taught modules at the Masters stage and will enable you to undertake a 15 week long internship, or applied consulting project, working with a real organisation on a live business problem. This gives you the opportunity to gain experience of the workplace environment and/or practical experience of the “real world” issues faced by those currently engaged in marketing.
The Advance Practice stage module provides an excellent way to put your learning into practice and hence, enhance your employability. It also provides you with an enhanced knowledge of the workplace which will facilitate the completion of your Dissertation. Please note if you undertake an internship this maybe paid or unpaid.
Teaching methods used are designed to develop professional as well as practical skills and place emphasis on group work and experiential learning. Lectures, seminars, workshops, guest speakers, with industry specific knowledge, directed reading, electronic resources and case studies are combined to offer a unique and rewarding learning environment. Through the use of regular study groups, students will be encouraged to work collaboratively and learn from the experience of others’ work situations.
In addition to your time in class, around 12 hours per week, you will be expected to engage in approximately 30 hours of self-study time per week.
You’ll be taught by experienced lecturers who will bring practical business related experience into the classroom to enable students to understand how business works in the real world.
All modules are 100% assessed by coursework.
Students should be eligible to apply for marketing positions across public and private sector organisations. Additionally, the skills acquired through completing the programme have inspired some to set up their own businesses.
The average starting salaries for graduate trainees in marketing is £21,461, the average the salary for a marketing manager is £37,305, a senior brand or product manager earns an average salary of £48,296 and the average salary for a marketing director is £77,799.