Why you should study this course

This second or final year direct entry programme aims to develop your comprehensive knowledge and understanding of the international business environment, business strategy and the key functions of business organisations.

This second or final year direct entry programme aims to develop your comprehensive knowledge and understanding of the international business environment, business strategy and the key functions of business organisations.

Through core modules, we focus on building essential management skills in international logistics, human resource management; international trade management; global markets and entry strategies; marketing in an international perspective to mention but a few. You will have the opportunity to engage with real business issues from highly innovative companies ranging from SMEs to large multinational corporations, through the whole course.

With a multicultural learning experience, you’ll be studying alongside staff and students from a range of over around 30 nationalities. You’ll be taught by experienced staff, who have worked as directors and consultants for many large multinational companies not only in the United Kingdom but also abroad (please note staff are subject to change)

• Guest speakers programme has previously also drawn in prominent speakers from the field of international business in recent times to share their knowledge and experiences with you (subject to availability).
• Coventry Business School is currently an active member of the Chartered Association of Business Schools (CABS) and the European Foundation for Management Development (EFMD), both of whom are committed to ensuring its members maintain world-class standards of teaching and research.
• Field trips to multinational organisations within a range of sectors and industries. Previous visits have included a visit to Jaguar Land Rover and Manchester United in the UK as well as visits to New York in the United States; Berlin, Germany and Paris, France among others (subject to competitive application, availability, meeting applicable visa requirements, and additional costs may apply).
• Accredited by the Chartered Management Institute (CMI) this course gives you the option of registering and gaining a Level 5 Certificate, which can enhance your employability skills (subject to registration fees, other requirements and additional costs apply). Please refer to the Accreditation and Professional Recognition section of the Overview tab.
• Coventry University is ranked 15th in the UK for Business, Management and Marketing in the Guardian University Guide 2020.

How you’ll learn

This course can be studied full-time over either one year or two years, depending on the stage of entry. You can also study a version of this course online. As well as traditional teaching and learning methods, such as lectures, workshops and seminars, we will use innovative business techniques and tools, including practical market entry software tools to achieve this. Alternatively you can study a version of this course online.

For example, you will be exposed to real-life case studies with recent examples including Glastonbury Music Festival and the Banking Industry. We also invite a range of guest speakers who will share experiences of managing change and growth in their organisations, supply chain and logistics strategies, marketing and trade management operations, business development and more (subject to availability).

Assessment

This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include formal examinations, coursework, written project work, presentations, poster display, seminar papers, written reports, case studies and group work. Alternatively, a version of this course is available to study online.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.

Job ready

The business world is increasingly internationally-focused and this course aims to help you prepare for potential future career options in a range of multinational organisations, businesses, management consultancies and government organisations. You’ll develop and hone your business skills to build on your understanding of business and management, to help you understand the subject in international context of today’s corporate environment.

You will have the opportunity to develop intellectual and professional skills needed for performing strategic analysis, choosing strategies and executing these strategies with desired results, as well as the chance to enhance your cross-cultural awareness and competence, interpersonal, communicative and collaborative-working skills, all relevant to employers and great value when seeking potential future employment.

International experiece opportunities

This course is international in nature drawing on business practice and real-life case studies from all over the world. You will be taught by international business leaders from across the world, who are invited as guest lecturers on modules to share their knowledge and experience (subject to availability). Furthermore, the international experience of the course team means you will have the opportunity to benefit from the experience of lecturers on business operations from Asia, Middle East, Europe, Africa to mention but a few.

You will also be able to collaborate with students from other international universities on collaborative online international learning projects.

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