Overview
If you would like to learn about the rapidly changing media world and develop a role where you can contribute and influence this evolving and growing field then this course may be for you as it develops leadership, management, creative and a set of business skills required for media management within media businesses, creative and cultural industries.
The multifaceted and evolving nature of media demands a multi-skilled professional. Traditional media business models have been disrupted by the shift of power to the consumer through social media, mobile, transmedia and emerging technologies such as augmented reality, volumetric capture, Artificial Intelligence, big data and developments in 5G networks. The media industry is growing and evolving as is the demand for graduates that are innovative, strategic thinkers that can respond flexibly to its changing needs. The specialised and transferable skills you will develop, enable you to seek employment in new sectors and includes a broad range of creative management roles within media organisations, creative and cultural industries. This can include, among others, roles in digital marketing and social media, media and journalism, production management in film and TV, event management, content development and management including brand.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
Course information
The course enables you to develop the capability to support effective strategic outcomes and operations in businesses where creative activity is a part of their overall strategy. Media Management is an increasingly valuable and widely applicable profession as it helps businesses to optimise their innovation, new product development/management and stakeholder insights.
The course supports you with a ‘golden thread’ of business skills that run through the core media management specialist modules. Through practical application in real life scenarios, you will develop new perspectives and personal networks, leading to enhanced employability. The MA Media Management aims to develop creative, media savvy, digitally fluent strategic thinkers of tomorrow.
As a new postgraduate provision, the course provides a path for higher degree students in Media and Performing Arts as well as for students in Art and Design and Humanities who want to develop a media content focus. The course will appeal to students who have media backgrounds and those who want a media industry focus. You will work independently and will collaborate across creative and media specialisms with three core areas of focus identified in specialist modules: (1) Media Businesses, Creative and Cultural Industries; (2) Media Consumers and Audiences; (3) Future Media. The curriculum will require you to apply creative and business skills in your area of specialism, which will be underpinned by a variety of theoretical perspectives, equipping you to lead and manage media within a commercial context. By developing your skills in leadership and media management, you will have acquired the capability to work and lead strategic initiatives at the forefront of this rapidly evolving and growing sector. You will have multiple options for the delivery of creative and strategic explorations, including academic writing, academic posters, digital/traditional media outcomes, oral and visual presentations, digital portfolios and online content.
The course will capitalise on our already extensive experience of partnering with business and working closely with creative industry partners ensuring that the programme combines academic rigour with business-relevant content. This will provide potential opportunities for working with live client projects and where possible international collaborations with overseas partners.
Why choose this course?
Forward looking with opportunities to be entrepreneurial, this course will enable you to contribute to shaping global contemporary discourse on Media Management.
The curriculum embraces business management, marketing, media strategy, entrepreneurship, innovation, leadership and media practice. It seeks to develop knowledge of management processes, including project management, milestone reporting, decision-making and budget management, as well as core business practice in areas like intellectual property and finance.
You may have opportunities to work with professionals from the creative media industries to develop expertise in various user contexts and professional settings – from different types of media businesses, consumers, including new innovative emerging areas within the media landscape.
An exceptional student experience will be delivered by ensuring you have opportunities to engage and be active contributors in an evolving field. A core course module has a focus on future media and is a unique opportunity to understand the potential and impact for media businesses that new media technologies (VR/AR, 5G, social media etc) and the associated new business models they present. Transferring valuable new knowledge into businesses may occur through student projects that address strategic opportunities/challenges faced by organisations with the potential for their project to make a contribution to and/or help to inform strategic direction and management of media related initiatives. The course team will review possible projects that could convert into formal business partnership projects and may have potential to attract external funding.
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