Why study this subject?

Digital technology is causing large scale economic and social disruption which is impacting on how people select and buy goods and services and their perceptions and relationships with brands.

The old landscape of 30 sec TV ads and press releases is being replaced by a growing range of new types of marketing communications on an ever growth selection of media platforms and technologies, accessed on demand where and when the consumer wants.

In the UK alone 62% of marketing communication expenditure is already to be found on digital platforms (WARC April 2019) and the emergence of 5G technology will see this grow even further.

Clients, agencies, media owners, technology companies and management consultancies are all vying to provide marketing and media communications expertise for this new landscape.

This is creating a demand for graduates with the skills that can demonstrate how to develop and deploy effective marketing and media communications in this new world.

Why study at Buckinghamshire New University?

Based upon the successful experiences of our previous advertising and PR courses, and working with industry experts, we have created this course to answer the growing need for graduates with specialist skills in this field.

To create this course, we spent time talking to a range of employers and researching what skills our graduates really need to build a career in this sector.

You’ll cover everything from basics of design and creativity, to how agencies, clients and media owners operate in this landscape, to the role of technology in the marketing communications process.

Our teaching team will cover new trends as they emerge and discuss the latest challenges global brands are facing.

We will start preparing you for your career from day one and explore different roles in the industry. You will be able to put your skills into practice with live industry briefs for brands such as O2, VW and Selfridges. You will also benefit from our close proximity to London and our links with big businesses in the City.

You will also be able to bolster your skills using our close links with the School of Creative and Digital Industries and the School of Business and Law.

What facilities can I use?

We’ve invested in a range of state-of-the-art facilities across our campuses to support your learning.

Our library is the perfect place to find the resources you need and a quiet place to study, filled with four floors of books, journals, computer suites and study rooms. Or, if you’d rather work off campus, e-Journals and resources are only a few clicks away using our Virtual Learning Environment.

What will I study?

In your first year, you’ll develop a toolkit of skills, from how to create media content to understanding consumers and the role of marketing communications on a global level. We’ll also address your perceptions of the industry to help you understand and explain different industry career routes.

You’ll explore theory and then put it into practice. So, in your first week, we’ll challenge you to work on a live brief from a local company, working with 2nd and 3rd students, as fore runner of what is to come on the rest of the course.

As you move into your second year, your modules will continue to combine theory and practice. Working with the Media School, you’ll learn how to turn a storyboard into a video. And, with support from the digital teaching team, you’ll explore digital technology and how it impacts marketing.

At the same time, we’ll continue to encourage you to think about your future. Do you think you’d enjoy agency life? Would you prefer to work in-house for a client instead? How about a more strategic role in management consultancy?

This will be supported by practical exercises on understanding how to plan and deploy modern marketing communications plans and assessing how they have worked using industry standard research tools.

You’ll spend some time re-examining theories – we’ll see if it’s changed or been influenced by technology, and debate whether this has altered the roles of marketers and clients and what this means for your career choices.

You will also explore new topics too. You’ll look at areas like managing corporate reputation. We’ll explain how this influences internal communications and monitoring of conversation around a brand and how it relates to share prices and consumer perceptions of brands.

Across the course you will get the opportunity to network with industry and we will finish the course with some big live briefs from agencies and brands.

How will I be taught and assessed?

In an ever-changing world, it’s impossible to accurately predict the jobs that will dominate the future. That’s why Buckinghamshire New University gives you the creativity and problem-solving skills so you’re ready for any career.

We can’t predict the future. But we can give you the skills and knowledge to help you become a rising talent within business, government or a non-profit organisation.

We see it as our responsibility to encourage your curiosity, confidence and ability to adapt. That way, you’ll have everything you need to secure your ideal career when you graduate.

Academics who teach on the programme have a wide range of experience and ongoing links with industry. Many of our staff are guest lecturers, conference speakers and content contributors so you’ll be learning from real leaders in their fields.

We also welcome a wealth of guest speakers; top professionals from across industry come to Buckinghamshire New University to help you understand how your degree applies to working in business, and how you can learn from their experiences.

Throughout your studies you’ll hear stories from people working in businesses of all sizes. This gives you the chance to learn about various job functions and different corporate cultures, and ultimately, your regular exposure to industry helps make you employable from the moment you graduate.

With smaller class sizes, we give our students one-to-one teaching and support. You will also have the opportunity to collaborate on projects and live briefs with students from other business management degree programmes, gaining the practical and transferable skills you need for your career.

In your final year, your lecturers will shift from teacher to mentor. They’ll encourage you to debate current topics – and we expect you to behave in a way that sees you develop into a potential young executive in waiting.

We introduce key business speakers and live briefs as assessments throughout the course. You will also be expected to complete essays/reports as well give presentations, in order to demonstrate your knowledge and understanding.

We’ll talk to you about your dissertation and encourage you to spend your summer on placement before entering your final year. You might even end up doing a work-based project.

Your dissertation/consultancy project, completed in your final year, represents a major piece of independent research focused on strategic business issues of your choice. This will prove invaluable when you graduate, allowing you to showcase your particular area of interest at job interviews.

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