Love fashion? Want to share that love with others? Our BA (Hons) Fashion Promotion and Communication is aimed at ambitious, creative individuals who are keen to develop a career in fashion styling, image-making and digital media.
As the rise of social media has transformed the way we consume fashion, the industry has opened a plethora of opportunities beyond the fashion designer’s role, in areas such as fashion photography, trend forecasting, styling and art direction, branding and fashion media. You’ll benefit from workshops with industry professionals, collaborations with other students and guest speakers.
Why study this subject?
Join a fast paced and ever-evolving industry; whether you want to go on to become a stylist, photographer, art director or fashion editor, this course will ensure you are fully prepared.
Your ideas could pave the way for future fashion and styles. Inspire and empower others with your creations. Be part of an industry facing ethical, social and sustainable change.
Why study at Buckinghamshire New University?
With a history of delivery expert craft, art and design education for more than 130 years, Buckinghamshire New University is the perfect place to start your creative career.
Led by our dedicated and supportive course team, you will focus on understanding how fashion can be communicated and promoted creatively through a range of media.
Using our state-of-the-art facilities you will be able to develop knowledge, skills and techniques in photography, trend analysis, illustration, film, marketing, visual merchandising, branding and PR, styling, writing and the creative use of new digital platforms.
With our strong links with the fashion industry, you’ll get direct access to guest lectures and can benefit from live project briefs, master classes, and plenty of networking opportunities with leading designers. With London only a short journey away, you can take the opportunity to visit some of the world’s best shop fronts, galleries and museums for inspiration.
How will I be taught and assessed?
This course is offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate degree.
As there are links with our BA (Hons) in Fashion Design programme, you will be able to gain a holistic view of the fashion industry. You will acquire first-hand insight into the fashion process, from original concept to design through to the promotion of the final project. This will help give you the edge in a competitive market.
You’ll also have the opportunity to work on live briefs, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.
You’ll benefit from a close-knit community with your fellow students, as well as great studio-based lecturers from our experienced and specialist team of lecturers who are made up of designers, current industry practitioners and researchers.
By the time you graduate you will have gained a deep understanding of the industry through knowledge of the communication and design process within a historical, social, ethical and cultural context.
From day one, you will be making connections, meaning you’re working on your career the very moment you begin your course.
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