More so than ever, advertising and marketing play a big part in everyday life, with advancements in digital and social media allowing for new and exciting ways to attract and engage customers any time and any place.
This professionally-accredited course is aimed at students with an interest in advertising and marketing from the creative to the analytical – whether that is advertising and branding, consumer behaviour, digital and social media marketing, or new product development and market research. It provides a solid foundation in marketing and advertising, with a specific focus on marketing communications across different media and contexts.
The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. The course is designed to equip you with the analysis tools necessary to investigate a marketing and/or advertising problem and develop appropriate solutions.
One of the major attractions of the Advertising & Marketing course is the broad range of practical and transferrable skills you will develop, including creative, analytical, interpersonal and communications skills. In several modules, the assessments require the undertaking of group and individual tasks that simulate the analytical, planning and creative aspects of marketing in the workplace.
Why choose this course?
Combining theory and practice, our Advertising & Marketing BA degree focuses on practical marketing skills, enabling you to fully explore the marketing discipline across a wide range of optional modules. You should develop cutting-edge skills in marketing and communications research, analysis and planning, and working with others to develop advertising campaigns. You should also improve your analytical skills using simulation games, such as the marketing management simulation game designed to develop your understanding and command of the marketing planning process.
Our staff are experienced practitioners, having spent time in industry as marketing executives, managers and directors of private and public sector organisations. They bring knowledge of the latest marketing tools and techniques, like Google analytics and the latest online content creation tools in digital marketing (Adobe Creative Suite). Many of our staff are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including the Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few. This course consistently achieves high levels of student satisfaction, and the quality of our teaching is recognised as excellent: we rank 18th in the UK for Business, Management and Marketing in the Guardian University Guide 2019.
To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are frequently invited to give talks about their experiences, in recent years these have included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio.
We are an accredited Chartered Institute of Marketing (CIM) Centre, so you will also gain key exemptions for professional qualifications with the CIM and have the option to complete the CIM Professional Diploma in Marketing following the completion of your degree (additional accreditation fees may apply).
International experience opportunities
Our diverse student and staff body helps to facilitate a multicultural learning environment and the fundamental nature of this course is international in its outlook, drawing on marketing best practice from around the world.
We have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and the PSB Academy in Singapore. We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked with peers in the USA, South America, India and many European countries, undertaking business challenges as part of the international X-Culture competition.
Throughout the course you will have the opportunity to visit relevant companies to gain a real life experience of marketing, both at home and abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams (additional costs may apply).
Our course is accredited by the CIM for the Graduate Gateway. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing, enabling you to graduate with two qualifications and significantly enhancing your career prospects.
Designed to prepare you for work, it offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships. We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.
Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills.
In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which will enhance your employability.
You will have the support of dedicated APTs, who are industry trained, and our well-established EPU, which has an extensive network of employers with a wide range of internship possibilities. The EPU also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. In the final year, we also host an Employment Dinner inviting a range of guest speakers from industry and professional bodies.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.