This degree is designed to develop your ability to identify marketing trends, understand consumer behaviour and create attention-grabbing campaigns. Modules on customer insight, brand management and social media focus on real world knowledge while briefs from the Institute of Direct and Digital Marketing and other organisations give you practical experience.
Our strong links with businesses provide students with the opportunity to undertake work placements. Previous students have undertaken work placements at companies such as Microsoft, Warner Music Group and IBM. Recent Greenwich advertising and digital marketing graduates have gone on to work at Google, Coca Cola and OgilvyOne.
What you should know about this course
Year 1
Students are required to study the following compulsory modules.
- Principles and Practice of Marketing (30 credits)
- Introduction to Advertising (15 credits)
- Financial Aspects of Marketing and PR (15 credits)
- Introduction to Digital Marketing L4 (15 credits)
- Creative Content Marketing (15 credits)
- Personal and Professional Development (15 credits)
- Brand Management (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Future Paths
- Research Methods (MET) (15 credits)
- Global Marketing Management (15 credits)
- Media Planning and Buying (15 credits)
- Advertising Campaign Management (15 credits)
- Integrated Marketing Communications Management (15 credits)
- Creative Project (15 credits)
- Customer Insight (15 credits)
- Marketing Research (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Social Marketing (15 credits)
- Direct and Digital Marketing Strategy (30 credits)
- Social Media and Analytics (15 credits)
- Critical Approaches to Advertising (15 credits)
- Corporate Communications (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (MET) (30 credits)
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