Course overview

The BA Animation at Coventry University is for storytellers and artists who want to bring life to their creations through the application of movement.

• For an artist who feels driven towards character-based narrative, nowhere is this more refined than in animation. By the end of the course, our aim is that you will be confident to engage with the industry across the diverse roles associated within the subject area.
• Our graduates will be expected to work as 3D animators, 2D animators, riggers, modellers, character designers, environment artists, story boarders, animation directors, writers and comic artists.
• The course cultivates a form of teaching where students experiment, exercise and practise. Our students explore, experiment and design with both analogue (drawing and primary visual research) and digital technologies and generate outcomes in 3D and 2D.
• The Animation team fosters inclusivity in character development and narrative, drawing upon the traditions of cultures from around the globe, both contemporary, historical and mythological, with considerations of race, age, gender, disability and variety of body type.

Why you should study this course

From the outset, this course gives you the opportunity to create a highly creative portfolio relevant to your chosen area of creative practice. Other benefits include the following:

• The outward facing nature of the course. Professional practice is a key component of the course with scope to undertake placements and briefs that respond to the needs of the creative industries.
• A flexible approach enabling you to individually develop your creative practice and portfolio towards a wide range of potential career paths.
• Opportunity to develop skills and experiment with a wide range of technology and traditional media.
• Opportunity to take a placement or study abroad year (subject to additional costs).
• Teaching staff are industry experienced practitioners and/or research active. Staff have worked for a wide range of clients and on major arts funded projects. Staff bring this experience into the teaching environment through practical teaching activities and project work that is core to the curriculum – it also helps to maintain currency and professional alignment to course content. Staff maintain a continuous relationship with industry and have a significant and growing portfolio of collaborative and industry-focused projects that inspire student research and development activities.

What you’ll study

This exciting course aims to keep you up to date with the latest industry developments and encourages you to enhance your abilities to respond to creative briefs. We adopt a diverse learning approach, familiarising you with a wide range of software packages, digital and physical production, character design and animatics.

Our current links with local, regional, national media industries, including companies like The Walt Disney Company, ITV and Aardman Animations, provide numerous opportunities for location work, site visits and talks by visiting media professionals, together with live projects and a professional experience scheme. In short, you’ll be taught to tell interesting stories and distribute those stories to the largest possible audience.

How you’ll learn

Each year builds upon the previous one to allow you to enhance your abilities to respond to creative briefs with an increasing focus on your plans beyond graduation. The course responds to developments in the industry and this is supported not only by the expertise of the teaching staff and contextual studies lectures, but with the input of experts from the creative industries in the form of visiting lectures and externally generated briefs.

Teaching is a mixture of lecture, seminars, workshops and tutorials with an emphasis on conceptual development, skills acquisition and an increased awareness of the expectations of professional creative practice.

The modules are designed to enable practical skills acquisition, experimentation and risk taking, confidence with processes and the development of conceptual development skills.

In a typical teaching week, you will have approximately 17 ‘contact’ hours of teaching. Typically this might include some or a combination of the following:

• Lectures
• Seminars
• Studio Practice
• Workshops
• Personal and group tutorials
• Online teaching delivery

Assessment

This course will be assessed using a variety of methods which will vary depending upon the module. Assessment methods include practical project work, presentations and written work.

The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards achieving the intended learning outcomes.

International experience opportunities

Our sandwich degree option allows a full-year placement, which can be taken abroad. The art and design course teams work hard to ensure that all students have the opportunity to widen their cultural understanding and feed their creative research through travel. Our students have gone on study trips to Lisbon, Barcelona, Paris and Copenhagen (subject to additional costs). These experiences often underpin independent projects and allow you to gain confidence in travelling abroad.

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