Overview
The future of marketing: this course is for those who love social media, influencers, brands and getting your message out to your audience.
Digital media and communications, particularly social media, have transformed marketing and advertising, creating exciting potential career options for creative and talented graduates in digital marketing.
Our course focuses on the development of practical digital marketing skills to give you the chance to gain a real insight to the dynamic world of 21st century business. You’ll have the opportunity to apply your knowledge in our modern digital marketing lab, the DigiComm Lab, and analyse real-life business case studies, designed to help you develop your own expertise and innovation to connect customers, products, services and brands.
You’ll also have the opportunity to hear from industry guest speakers (subject to availability) and have the chance to apply for a company internship or placement with past students working for well-known companies such as Disney and L’Oreal*.
As part of the CIM Accredited Degree programme, upon successful completion of this course, you could be exempt from studying certain modules of CIM professional qualifications, which could help you to develop your potential future career. Please see the Exemptions section for further information, and note that professional qualifications with the CIM require direct application and additional fees apply.
* Please note that we are unable to guarantee any placement or study abroad opportunities and that all such opportunities may be subject to additional costs (e.g. travel, visas and accommodation etc.), competitive application, availability and/or meeting any applicable visa requirements. To ensure that you fully understand the requirements in this regard, please contact the International Office for further details if you are an EU or International student.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
Course information
The course is designed to give you the opportunity to gain a comprehensive understanding of how marketing operates in today’s digital world.
You’ll have the opportunity to learn about marketing, social media and digital technology, using a variety of analytical tools to critically evaluate digital marketing problems and develop appropriate solutions for organisations to manage their online presence.
The flexibility, mass reach and reduced costs of digital marketing mean organisations across every sector are increasingly seeking to use digital technologies, online marketing and social media to reach and engage with their existing and potential customers.
Our course is intended to prepare you for potential future career options in this changing world, combining the key aspects of marketing, communications and technology in a range of contexts and cultures. It will suit you if you wish to try to enhance your understanding of digital marketing generally or are interested in specific potential future career options in marketing communications, advertising, PR, digital marketing, multimedia production or digital graphic design.
Why choose this course?
Across a range of sectors, companies are seeking to increase their usage of digital technologies, online marketing and social media to reach potential customers, as well as engage with existing ones. To do this, they are using new platforms, channels and techniques, which require those working within digital marketing to be flexible, knowledgeable and adaptable.
On this course, you’ll have the chance to experience real-life business cases, apply digital analytics, both online and offline, and have the opportunity to learn about the latest trends and challenges from inspiring guest speakers, which have previously included the Marketing Director from ITV Studios, PR Account Director for McCann Erickson and Global Director BRANDZ of Millward Brown (guest speakers are subject to availability).
You’ll have the opportunity to explore brand and corporate communications, consumer psychology and global marketing alongside website design, analytics and social media marketing. You’ll have the chance to appreciate how to better understand and engage customers, creating online word-of-mouth and reducing operational costs by using the, often free platforms and apps offered via Adobe.
Coventry Business School was rated as ‘excellent’ by Eduniversal, an annual ranking of business schools in over 150 countries, in 2019. You’ll be taught by staff who have spent time in industry, in roles such as marketing executives, managers and directors of private and public sector organisations. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including the Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour, to name but a few (please note that staff are subject to change).
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