If you love fashion, and how it relates to media, lifestyle and consumer culture, then this Fashion Promotion degree will put you at the cutting-edge of one of the UK’s most vibrant and dynamic creative sectors. The Fashion Promotion degree at our USW Cardiff campus explores the latest trends and concept-led areas of fashion such as photography, styling, film, creative direction, magazine design, and social media.
You will gain the skills for a career in the fashion industry, and develop the creative and technical ability to produce original visual and textual materials promoted across integrated media platforms. Students are encouraged to collaborate with their peers from other courses at the Cardiff campus, and they also have the opportunity to take part in live projects with established fashion, media and retail brands. Additional practical experience and insider knowledge can be gained through short internships or a 12-month work placement can be chosen at the end of the second year. Previous Fashion Promotion students and graduates have worked with brands such as Topshop, Mulberry, MAC, Next, Hussein Chalayan, Matthew Williamson, and Harvey Nicholls.
Projects will expose you to the practicalities of project management, social media strategy, creative direction, and communication design and strategy. During the first year, emphasis is on visualisation techniques, research methods and the creative process. You will also be introduced to marketing theory, social media strategies and branding.
In the second year of the Fashion Promotion degree, you will progress to larger, industry-led projects on specific areas such as omni-channel media strategy, fashion journalism and writing style, photography, styling and editing, buying and merchandising, and creative direction.
In the final year of the Fashion Promotion degree, the major project focuses on your personal area of interest and expertise through a highly creative, industry-standard project that will demonstrate your knowledge, skills and ability to potential employers.
- Fashion in Context
- Colour and Trend Forecasting
- Consumer Behaviour in Fashion
- Introduction to Fashion Marketing and Promotion
- Fashion and Brand Promotion
- Fashion Visualisation
- Fashion in Context
- Fashion Media
- Moving Image and Fashion Communication
- Fashion Buying and Merchandising
- Fashion and Industry
- Employment Experience Diploma (Fashion and Retail Design)
- Fashion Photography
- Creative Industries Collaborative Practice
- Creative Work Experience
- Critical Research in Fashion
- Fashion Entrepreneurship
- Strategic Brand Communication
- Major Fashion Promotion Project