Do you want to learn how to create a fashion magazine, plan a digital marketing campaign, style and direct and photoshoot, or launch a brand?
BA (Hons) Fashion Promotion at the University of South Wales teaches you the fundamentals of creative fashion marketing, and specialises in teaching the practical skills, knowledge and theory to enable students to create innovative, creative work through words, images and experiences.
The course enables self-motivated students to develop commercial and conceptual approaches to explore a broad range of techniques in graphics, branding, trend forecasting, consumer behaviour, styling, video, photography, public relations, cultural studies, and creative marketing strategy.
Modules and live briefs are developed hand in hand with expert professionals to ensure the content and teaching is on point and responds to challenges faced by the fashion industry today.
Graduates have launched their careers at House of Sunny, Harper’s Bazaar, Tank Magazine, BBC Wardrobe Department, Bricks Magazine, Topshop, John Lewis and Orwell + Austin, whilst others have carved out enterprising careers as freelancers, business start-ups and with independent brands.
Typical Career Paths Include; Content Creator, Fashion Marketer, Social Media Strategist, Public Relations, Fashion Stylist, Graphics / Branding, Visual Merchandising, Entrepreneur, Further Study e.g. MA, Msc.
What you will study
Projects will expose you to the practicalities of project management, social media strategy, creative direction, and communication design and strategy. During the first year, emphasis is on visualisation techniques, research methods and the creative process. You will also be introduced to marketing theory, social media strategies and branding.
In the second year of the Fashion Promotion degree, you will progress to larger, industry-led projects on specific areas such as omni-channel media strategy, fashion journalism and writing style, photography, styling and editing, buying and merchandising, and creative direction.
In the final year of the Fashion Promotion degree, the major project focuses on your personal area of interest and expertise through a highly creative, industry-standard project that will demonstrate your knowledge, skills and ability to potential employers.
Year One
- Fashion in Context
- Colour and Trend Forecasting
- Consumer Behaviour in Fashion
- Introduction to Fashion Marketing and Promotion
- Fashion and Brand Promotion
- Fashion Visualisation
Year Two
- Fashion in Context
- Fashion Media
- Moving Image and Fashion Communication
- Fashion Buying and Merchandising
- Fashion and Industry
- Employment Experience Diploma (Fashion and Retail Design)
- Fashion Photography
- Creative Industries Collaborative Practice
- Creative Work Experience
Year Three
- Critical Research in Fashion
- Fashion Entrepreneurship
- Strategic Brand Communication
- Major Fashion Promotion Project
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