Overview
The rise of digital technology has reshaped the way companies look to reach and engage with their customers. By studying our International Digital Marketing top-up, you will get the opportunity to learn how international organisations are harnessing this change.
From social media to mobile advertising, and from wearable technology to micro-targeting, there are now a multitude of new ways companies can build their brands, attract business and interact with their customers. This course, primarily aimed at international students, gives you the opportunity to gain hands-on experience in digital marketing techniques, with a focus on practical marketing, digital marketing skills development and emerging themes in digital marketing, and how they all relate to an international business context.
You can study the course over one-year, if you enter at Level 6, or over two-years, if you enter at Level 5. During the course, there are modules dedicated to providing you with the chance to develop your English language skills, as well as help prepare you for your future career – something you can also do through sessions in our DigiComm Lab, which is equipped with industry relevant software, designed to allow you to work in an environment that mirrors that of a digital marketing agency.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
Course information
Designed to help you develop the skills needed for a career in digital marketing, this top-up course covers core marketing modules, along with specific modules focused on the knowledge needed to effectively plan and deliver digital marketing campaigns. This approach should give you the opportunity to gain knowledge of marketing as a broad discipline, while also giving you the chance to specialise in the skills needed to become an effective professional who could go on to a career within a company’s marketing function, or with a specialist digital marketing agency.
With a strong focus on applying theory and frameworks to relevant, practical problems, this course should help you to investigate not only digital marketing problems but also wider business problems, before proposing and developing appropriate solutions. Modules such as ‘Consumer Behaviour’ and ‘Global Marketing’ should give you the chance to explore the fundamentals that underpin marketing as a discipline, and in particular how it can be used by businesses that operate across a number of countries around the world.
Alongside these marketing modules, you will have the opportunity to learn about some of the key areas of digital marketing, such as managing online marketing campaigns, building online presence and analysing data to ensure communications are effective. There is also a module exploring how brands can suffer PR storms online, and how marketing professionals can take steps to manage online reputations in the age of social media.
Upon successful completion, the course also seeks to produce graduates who could go on to work effectively in international roles, with modules covering academic English, as well as two (depending on year of entry) focused on your own personal career development. And, if you would rather look to start your own digital marketing firm, as opposed to joining an already established one, there is a module on ‘Enterprise and Entrepreneurship’, which can help to develop your start-up mind-set and set you up with the skills to start your own business, upon successful completion.
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Wiza studencka do Wielkiej Brytanii
Aby studiować w Wielkiej Brytanii potrzebujesz wizy studenckiej. Aby złożyć wniosek o taką wizę studencką musisz zdjać certyfikat językowy na poziomie B2.
Uważaj! Do celów wizowych musisz wybrać wyłącznie egzamin w wesji Secure English Language Test (SELT) UKVI .
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