Overview
One of the fastest growing economic sectors in the world, the dynamic event and hospitality industry is now a major global employer. There is an ever-increasing demand for individuals who can market and manage events, activities and services successfully.
This course is aimed at students from outside the UK and enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion. Studied full-time over one or two years, it is designed to develop your knowledge of the event and hospitality industry, developing industry ready skills upon successful completion, as well as incorporating the advanced study of business English.
Coventry University is ranked 3rd best in the UK for ‘Hospitality, Event Management and Tourism’ by the Guardian University Guide 2020. Coventry Business School was ranked as ‘excellent’ by Eduniversal, an annual ranking of business schools in over 150 countries, in 2019. We are also members of the Association of Event Management Education (AEME), meaning we follow industry trends closely and course content has been designed to meet the needs of the industry.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
Course information
This course is designed to enhance your existing knowledge, skills and capabilities to respond proactively and creatively to contemporary issues in event management and hospitality operations within an increasingly global marketplace.
We combine the study of events marketing with hospitality management theory, aiming to provide a broad-based business education. Subjects covered include corporate planning and event marketing, live event management, strategic management and venue operations management. We will explore a wide variety of contemporary issues and challenges faced by managers in the hospitality sector, both corporate and non-corporate. We will often refer to news stories and latest research, or share experiences from both national and international contexts.
You will have the opportunity to learn how to apply business principles, including marketing theory and strategic management to the solution of hospitality and event management problems. We will utilise a variety of teaching and learning methods, such as problem-based exercises, discussions and presentations.
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