Marketing is a core function of businesses which increasingly must be engaged with in an international context. It is a broad based subject that can include advertising, brand development, sales, market research and new product or service development.
This final year top-up course is aimed at students from outside the UK with a business and marketing background. The course enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion.
Studied full-time over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating language modules, it aims to improve your critical thinking, problem solving and language skills, while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure.
Coventry University has been ranked 15th best in the UK for ‘Business, Management and Marketing’ in the Guardian University Guide 2020, showcasing the quality of our courses in this area.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
The study of marketing is grounded in understanding and designing products and services that meet the needs of consumers, whether this is for profit, or to meet broader, non-profit social objectives. As part of this process, it is vital that the business environment is analysed and competitors understood, in order to successfully deliver services and products to the international market place.
Using real-life case studies and practical exercises, we will reflect on marketing thought and practice across the globe, analysing and discussing key managerial decisions on formulating and executing global marketing activities.
You will have the opportunity to apply this marketing knowledge to international business situations, considering areas such as international trade and export, intercultural business communications and global diversity in business practice, ethics and culture.
This is a purposefully flexible course, which you can tailor to suit your interests, background or career aspirations.
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