Our extended degree in marketing management starts with a foundation year to prepare you for degree-level study. After this, you will study the same modules offered on our three-year course.
This degree covers the essential marketing principles you need for a successful marketing career. Modules include brand management, customer insight and social media, with the option to study specific fields of marketing or advertising. You’ll also gain valuable practical experience by working on live briefs from businesses such as the Institute of Direct and Digital Marketing.
Our marketing management graduates go on to pursue roles within fields such as branding, marketing research or marketing consultancy.
What you should know about this course
What you will study
Year 0
Students are required to study the following compulsory modules.
- Introduction to Management (15 credits)
- Understanding International Business 1 (15 credits)
- Extended Project (30 credits)
- Leadership and Enterprise (15 credits)
- Fundamentals of Marketing and Marketing Communications (30 credits)
- Introduction to Ethics and Society (15 credits)
Year 1
Students are required to study the following compulsory modules.
- Principles and Practice of Marketing (30 credits)
- Introduction to Advertising (15 credits)
- Financial Aspects of Marketing and PR (15 credits)
- Introduction to Digital Marketing L4 (15 credits)
- Creative Content Marketing (15 credits)
- Personal and Professional Development (15 credits)
- Brand Management (15 credits)
Year 2
Students are required to study the following compulsory modules.
- Future Paths
- Research Methods (MET) (15 credits)
- Global Marketing Management (15 credits)
- Entrepreneurial Marketing (15 credits)
- Integrated Marketing Communications Management (15 credits)
- Marketing Management (15 credits)
- Creative Project (15 credits)
- Customer Insight (15 credits)
- Marketing Research (15 credits)
Year 3
Students are required to study the following compulsory modules.
- Contemporary Issues in Marketing (15 credits)
- Social Marketing (15 credits)
- Direct and Digital Marketing Strategy (30 credits)
- Business and Marketing Strategy (15 credits)
- Social Media and Analytics (15 credits)
Students are required to choose 30 credits from this list of options.
- Consultancy Project (30 credits)
- Dissertation (MET) (30 credits)
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