Employability is at the very heart of our BA (Hons) Marketing degree. In your second year, you’ll have the opportunity to work on live client briefs under real-time pressures. You’ll experience a range of unique scenarios throughout your studies at the BNU Business School to apply the theory you learn in practice and build your skills and understanding for a successful career.
By learning to solve real work-related challenges, you’ll build the confidence and experience you need to thrive in the fast-changing world of marketing and advertising. Through our strong links with industry, you’ll be able to transition seamlessly from student to professional.
Why study this subject?
In a rapidly changing world, driven by the evolving power of technology and shifts in consumer habits and business practices, marketing is critical to the success of all types of organisation, in both the private and public sectors, at both a local and global level.
Marketing sits at the heart of modern business practice, so whether you have ambitions to become a marketing professional, contributing to the success of an exciting consumer-driven business, or you dream of being an entrepreneur and understand that being a good marketer will be at the crux of everything you do, our Marketing degree will contribute invaluably to your future career.
Why study at Buckinghamshire New University?
In an ever-changing world, it’s impossible to accurately predict the jobs that will dominate the future. That’s why Buckinghamshire New University gives you the creativity and problem-solving skills so you’re ready for any career.
We can’t predict the future. But we can give you the skills and knowledge to help you become a rising talent within business, government or a non-profit organisation.
We see it as our responsibility to encourage your curiosity, confidence and ability to adapt. That way, you’ll have everything you need to secure your ideal career when you graduate.
Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills about how to develop and deploy marketing as an effective business tool.
You will gain both client and agency experience, giving you the opportunity to respond to live briefs, pitch new ideas and develop marketing strategies for both regional and global businesses alike.
This will be underpinned by developing higher level skills in problem solving, creative thinking and collaborative working, in a manner that will encourage you to acquire a desire for life-long learning as you develop your careers.
The course will help you to develop the vital skills and knowledge you need to work in teams. This will be done by group projects and assignments, including live briefs from real clients. In addition you will have the opportunity to attend industry guest speaker lectures, and visit to major clients, research agencies and other marketing specialist organisations.
What facilities can I use?
We’ve invested in a range of state-of-the-art facilities across our campuses to support your learning.
Our library is the perfect place to find the resources you need and a quiet place to study, filled with four floors of books, journals, computer suites and study rooms. Or, if you’d rather work off campus, e-Journals and resources are only a few clicks away using our Virtual Learning Environment.
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