Why study this subject?

Do you like to immerse yourself into the centre of the action, helping to drive forward business goals and growth through sharp market insight and strong creative strategy? BNU’s Marketing degree is the perfect way to gain a comprehensive understanding of the role of the marketer and the skills required to research, design, develop and deploy marketing plans at local and global level.

The only certainty in the rapidly changing and evolving commerce world is the customer. Being able to study and understand the mind of those you are selling to is critical to the success of a business. Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills required to make your mark in the business world.

Whatever your area of interest we have you covered, our lecturers work hard to ensure that you can develop your interests and abilities. We cover topics including, the global business environment, developing innovation and creativity, consumer brand relationships and marketing communications.

We are a student focused and employer led university which means that you are at the forefront of all that we do. We provide you with a thorough understanding and grounding in marketing and business to ensure you graduate ready for employment or further post-graduate study. Recent graduates have gone to work for companies like Mediacom, Spark Foundry and Vodafone.

Why study at Buckinghamshire New University?

At BNU we want you to get the most out of your time with us and being workplace ready is something we are proud to offer you. Our Marketing degree is accredited by professional body, the Chartered Institute of Marketing (CIM). This gives you the chance to gain workplace experience, learn about new developments in the industry and apply for membership with an accrediting body.

We are all about the student experience, you are our top priority. We have a high lecturer to student ratio that ensures that you will receive continual and first-hand support throughout your degree. Our industry experienced lecturers bring a wealth of knowledge to the programme and are focused on helping you achieve your best. They are always on hand to help with any questions you may have and are more than happy to recommend further resources to strengthen your knowledge. We see you as an individual and will support you to help you to stretch and excel your abilities and graduate with a versatile and in-demand degree.

Developing the skills you need to become a well-rounded individual is an important part of the journey here at BNU. Our courses are designed to teach you the theoretical knowledge needed to excel in your future job role alongside the ‘soft skills’ needed to work collaboratively, problem solve and creatively approach workplace projects. We want you to graduate safe in the knowledge that you are ready to take on the next stage of post-graduation.

What will I study?

We believe that learning doesn’t just take place in the lecture theatre, our Marketing degree has been designed to give you ample opportunity to put your education into practise. Companies join us from industry to set live briefs for you to complete, allowing you to directly apply what you have been learning whilst developing your skills through working with a real-life business. Companies we have previously worked with include, Hovis, Sacla’, Buckinghamshire Mind and One Can Trust.

Digital transformation combined with increasing complexity in data and technology have impacted on the marketing function and understanding the customer is becoming essential to ensure a competitive advantage for any customer focused company and indeed for success if running your own business.

The BA (Hons) Marketing course will cover the impact on business and the consumer of the changing digital landscape and the evolving implications on the relationship between marketing and the wider sphere of the organisation and the external environment. Understanding consumer behaviour, the role of digital marketing communications, the importance of the customer experience and role of branding are key areas covered within the course.

In your first year you will study a broad range of topics including, marketing principles, consumer psychology, organisational behaviour and data insight for business decisions to solidify your understanding of the foundations of business and marketing.

During your second year, you will further your understanding and develop your skills through topics, including, business consulting, strategic marketing, business economics and customer experience. During this year you will be expected to begin to expand and refine your independent research and study skills in preparation for your final year.

In your final year, the emphasis will be on transitioning you from student to graduate. You will study a number of topics, ranging from international marketing management to consumer brand relationship. You will also undertake either a dissertation on a topic of your choice or a consultancy project, which involves independent research focusing on strategic business issues.

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