If you have a passion for music and making things happen, this Music Business degree is a chance to explore the many avenues available in the music business, be entrepreneurial and develop your specialist business skills. Students come from a range of backgrounds, sharing the common goal of wanting to develop a career in the music industry. These career options include label management , A&R, event management, publishing, artist development, enterprise, marketing and radio. The Music Business degree has a clear emphasis on entrepreneurial skills and strategic career development, culminating in a final year project that could be the start of your bright career in the music business.
Real-world music projects in the vibrant music scene of Cardiff and South Wales will be part of your student experience on the Music Business course. You’ll be encouraged to work with students from other disciplines, benefiting from the creative community you’ll have access to at the University. Staff have a wealth of experience working within the music industry. You’ll also benefit from regular visits and masterclasses from high-level music industry professionals such as former Coldplay manager, Estelle Wilkinson, Managing Director of leading digital agency Edition, Adam Biddle, and Alun Llwyd and Kevin Tame from notorious Welsh independent label Turnstile.
Through a comprehensive collection of modules on the Music Business degree, you’ll learn how to analyse, collaborate and create. You’ll also learn key principles of management and a range of business skills, all the while surrounded by artists and crafting real- world music projects. There is also a roster of carefully selected guest lecturers.
We’ll help you grasp key principles of management and a wide range of business skills, alongside examining the effects of technology on the music industry and learning how to navigate legal, contractual and moral issues. You’ll explore the A&R process from creation to realisation, as well as becoming a nancial planner, market analyst and promotions strategist. Our carefully selected, high-calibre guest lectures will frequently energise and inspire you.
Year One – Music Business degree
- Introduction to The Music Industry
- Principles of Artist Development
- Principles of Music Business and Finance
- Words and Music: Culture, Context and Criticism
- Artist Development and Branding
- Principles of Music Promotion and Marketing
Year Two – Music Business degree
- Digital Media in the Creative Industries
- The Modern Live Industry Running
- Music Contracts and the Law
- Creative Event Management
- The Future of Intellectual Property in the Music Industry
Year Three – Music Business degree
- Entrepreneurship and the New Routes to Market
- Major Project
- Entrepreneurship and Business Project
- Management in the Creative Sector
- Strategic Business Management in the Entertainment Industry
BORDR Management is an artist management company set up by USW Music Business graduates Chloe Willats-Barrie, Tamara Paine, Constanza Rivera and Magda Jedrzedjewska.
“BORDR Management first started out as our final year major project. Since then, we have continued to develop our company as we are passionate about music, business, and female empowerment within these sectors.
We currently manage five UK artists – Natty Paynter, Lead Coloured River, Andy Merritt, Niterooms and Dan Burton. We are always looking for new artists to take on board though.
Our highlight so far has been having Andy Merritt perform at 2000 Trees Festival in 2018. Also, Lead Coloured River are releasing their first EP and Music Video with us very soon which is exciting.
During the Music Business course, we learnt many entreprenurial skills in connection with the music industry, such as setting up live events for our acts, contract developing, management and social media, all of which we use to this date. Since we created a business plan for our company during the major final project at University, we have been able to use this and improve our business through helpful templates and charts which were brought to our attention during the final project.
Our future plan for BORDR Management is to expand further into the UK, such as London, and grow globally into other countries! We will also be starting a YouTube channel for those interested in learning more about new artists and the music industry.”