Created for today’s new DIY music environment, this innovative degree has been uniquely designed for music performers of the 21st Century. Developed in conjunction with the industry this course is the first of its kind in Europe and designed for the new breed of artists; it covers the most important aspects for individuals to manage themselves in this rapidly evolving industry.
Why study this subject?
Are you an aspiring musician, singer, songwriter, rapper, producer, beat-maker or DJ with a passion for music and a strong sense of your brand?
The UK music industry contributed £5.8bn to the UK economy in 2019, (Music By Numbers UK Music) and employed an estimated 315,000 people in music, performing and visual arts (DCMS 2020) so the opportunities are vast. Today’s new DIY music environment is fast moving and innovative meaning you’ll need a whole range of skills and talents to succeed.
By studying a degree in Music Performance Management you’ll learn to develop and manage yourself as a brand and business as well as gain a broad understanding of the operations of the music industry.
What will I study?
Created for today’s music industry environment, this innovative degree has been uniquely designed for music performers of the 21st century.
There will be a strong focus on online digital promotion and marketing techniques as well as learning about music publishing, contracts, intellectual property and entrepreneurship.
There’s an emphasis on the analysis of music through the study of genres, a unique A&R (‚artists and repertoire’) module and performance workshops run by experienced music industry professionals where you will receive mentoring on how to improve aspects of your music.
You’ll spend time in the studio exploring production techniques and in your third year, learn how to set up your own production company.
How will I be taught and assessed?
A variety of assessment methods will be used to best reflect the modules you take. You’ll work on in-class assignments, workshops and presentations. Each assessment will be appropriate to the task at hand and vocationally focussed, forming a constructive part of your learning process.
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