re you passionate about a career in the business and management of sport? This degree provides the opportunity to study in the workplace of a professional organisation in this sector, thus enhancing your employment opportunities.
To study this degree you’ll need a formalised affiliation with a professional Sports club, through the English Football League Trust. Lectures are produced by USW staff, but you study these materials remotely at your club’s learning environment. You then attend USW up to 3-times per year for Residential Study Visits. You’re also assigned a Mentor from your club who facilitates your learning and supports the organisation of your weekly placement.
A key part of this degree is the increased amount of placement hours you will experience. You will undertake 4-8 hours per week in year 1 and 7-14 hours per week in years 2 and 3. These experiences will mainly be working within the remit of your club and will give you practical experience of working within the sports business and management industry. You may also get a wider experience through opportunities at your club’s sponsors and partners.
What you will study
The majority of study-time on the BA (Hons) Sports Business and Management will be conducted remotely within your club, with attendance at up to 3 Residential Study Visits to USW per year. Learning materials include pre-recorded online lectures and live online seminars and tutorials. The course will teach you aspects of sports business and management including marketing, managing people and projects, strategy and governance. The course will also develop your leadership and creativity skills with an eye on you becoming future managers and leaders in the sports industry. There will be further opportunities to apply your knowledge with the extensive work-based learning programme provided by your club.
Year 1
Your first year will provide you with the underpinning theory and practice of sports business and management.
You will gain knowledge of how sport is organised, delivered and managed at a variety of levels, and you will have the opportunity to lead sports activities and events. Understanding fundamental principles of how to recruit people to sport and how to keep them there are crucial at this level.
You will learn how sports businesses are led and how their finances are managed. This knowledge will help to inform your work-based learning experience. You will also have the opportunity to undertake additional education and qualifications to boost your CV.
- Academic Research and Study Skills (20 credits)
- Managing Sport (20 credits)
- Promotion and Marketing in Sport (20 credits)
- Sports Business and Management (20 credits)
- Sports Finance (20 credits)
- Reflection on Learning in the Workplace (20 credits)
Year 2
You will develop the skills and knowledge gained in year one around understanding business and management principles, and approaches to recruiting and retaining people in sport. You will enhance your breadth of knowledge by studying digital marketing, human resource management and business analytics. This knowledge is then applied during a placement module, allowing you to put your ideas and knowledge into practice.
The applied nature of these modules mean you would often be completing assessments that are being delivered in the real-world. This may be the creation of a new enterprise or business opportunity, leading a marketing campaign or managing a team of Community Coaches.
- Enterprise in Sport (20 credits)
- Human Resource Management (20 credits)
- Digital Marketing and Public Relations in Sport (20 credits)
- Project Operations Management (20 credits)
- Business Analytics (20 credits)
- Sports Placement (20 credits)
Year 3
You will consolidate your knowledge and understanding of key sports business and management principles, whilst challenging their application through your extensive work-based learning experiences. The particular highlight during this year will be your Applied Professional Project where you’ll conduct a research or management project, based upon the topics covered through the degree and in your club.
Your understanding of the management of sport will be challenged through learning sports policy, law and governance. You’ll also develop further as a leader in sport, through enhancing your leadership and management skills.
- Policy, Law and Governance (20 credits)
- Leadership in Sport (20 credits)
- Strategic Business Management (20 credits)
- Business Insight for Managers (20 credits)
- Applied Professional Project (40 credits)
Teaching
You’ll be enrolled as a student at the University of South Wales and have access to a number of learning materials. Your weekly learning hours will be between 6 and 18 depending on the year of study and time of year, with online lectures facilitated within your club’s learning environment. There may also be live tutorials and seminars with USW staff.
Residential Study Visits are hugely popular with students on similar degrees and you’ll attend up to 3 per year. These visits will be based across our suite of University of South Wales Pontypridd Campus’ including our High-Performance Centre USW Sport Park, whilst receiving fully funded accommodation during these teaching blocks.
You’ll have access to an online library, blackboard and other learning materials, and will spend time at the University of South Wales to complete practical teaching. You’ll complete work-based learning that is supported by your Club Mentor and managed through tutorials and a mentoring programme. The work-based learning programme can be completed within your own club’s projects or with their partners or sponsors.
You will also have the opportunity to complete additional qualifications within your organisation that are suited to your own development and career ambitions.
Assessment
You’ll be assessed via a range of methods to ensure you develop a range of different skills. Approximately 80% of the assessment methods are coursework orientated
Assessment methods include written essays and reports, presentations, practical sports management and leadership assessments, work-based learning assessments, posters and leaflets, reflective blogs, team debates, exams (multiple choice and essay style).
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