Overview
In modern business, a powerful and well-managed brand is key to standing out in a crowded marketplace, with many of the world’s most successful companies also boasting successful brands. Upon successful completion, this contemporary course will help to put you on the radar of potential employers, looking for professionals with the skills to lead their brand marketing strategies. Step into this world by studying at Coventry University.
The aim of this course is to prepare you to work in these crucial brand management positions, upon successful completion of the course, in a range of organisations, across a range of sectors. The course will give you the opportunity to be a professional brand management practitioner with the theoretical knowledge, skills and personal attributes to become a leader in your chosen field, upon successful completion, by providing you with contemporary perspectives on brands, brand equity and strategic brand management.
The growing interest in luxury branding is critically analysed in the course, including the theories underpinning the building of a luxury brand. The course also combines current thinking and developments surrounding global brand management, with illustrative examples for you to draw from and a strong focus on branding in an international context.
Professional experience option
Please note that the optional professional experience modules incur an additional tuition fee, which for 1 semester of professional experience is £1,333.33, for 2 semesters of professional experience is £2,666.67, and for 3 semesters of professional experience is £4,000.
Professional experience opportunities are not guaranteed, and while you will be responsible for sourcing any opportunity, you will have the support of our Talent Team in doing so. Please note that professional experience opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional costs may apply. Find out more about the professional experience option or use our enquiry forms for UK and for International students to ask any questions.
Course information
This course aims to provide a foundation in traditional and emerging brand management in response to the changing marketing practices of the modern business environment.
Building a successful brand is both an art and a science. In today’s world, brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers.
This course aims to help students to develop the expertise required to manage these challenges across a range of sectors, by developing strategic thinking, effective communication and research skills, and an understanding of brands in a global context.
Why choose this course?
This Master’s programme provides an advanced programme of study which covers the theoretical knowledge, tools, techniques and the practical skills of branding and brand management. Following successful completion, you should be able to create and evaluate brands on behalf of organisations, managing them for maximum effectiveness and profitability.
Brand management is an exciting discipline that brings together the multiple perspectives of organisations, consumers and wider societal stakeholders. On this course, you’ll consider why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully.
Employability is a key focus for this course with a range of initiatives for students to demonstrate applied learning and continued professional development. The course also seeks to develop students’ strategic thinking, effective communication and research skills, all of which are directly relevant to employers and designed to help graduates stand out in the employment market.
You will complete a range of authentic work-related assessments such as producing a marketing communications campaign for an organisation and producing a brand manual and a crisis management manual. Students will also take part in a simulated public relations exercise.
Students on this course will critically examine and develop a contemporary understanding of brand-related research with the opportunity to produce developmental conference paper. If the paper is deemed of a high enough quality by the course’s teaching staff, it may then be submitted to an external conference, if appropriate.
We also offer the chance to apply for an internship, with past students receiving placements with the likes of Jaguar Land Rover, Tarmac and Aston Martin.
International experience opportunities
You will have the opportunity to gain international experience in a number of ways, not least through the multicultural environment fostered by staff and students from all over the world.
The course also offers the opportunity for international experiences, with previous cohorts of students on similar courses having visited Leuven in Belgium, and Athens University in Greece. Overseas field trips are subject to availability, and fees may apply.
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