A robust brand helps drive demand and pricing power. A Brand Management MA can teach you how to harness the power of brands through understanding branding principles, strategic decision making and consumer behaviour.
This course aims to provide a foundation in traditional and emerging brand management in response to the changing marketing practices of the modern business environment.
Building a successful brand is both an art and a science. In today’s world, brands represent invaluable intangible assets and their creation and nurturing brings considerable challenges to brand managers.
This course aims to help students to develop the expertise required to manage these challenges across a range of sectors, by developing strategic thinking, effective communication and research skills, and an understanding of brands in a global context.
Why choose this course?
This Master’s programme provides an advanced programme of study which covers the theoretical knowledge, tools, techniques and the practical skills of branding and brand management. Following successful completion, you should be able to create and evaluate brands on behalf of organisations, managing them for maximum effectiveness and profitability.
Brand management is an exciting discipline that brings together the multiple perspectives of organisations, consumers and wider societal stakeholders. On this course, you’ll consider why brands are important, what they represent to consumers and what should be done by organisations to manage them successfully.
Employability is a key focus for this course with a range of initiatives for students to demonstrate applied learning and continued professional development. The course also seeks to develop students’ strategic thinking, effective communication and research skills, all of which are directly relevant to employers and designed to help graduates stand out in the employment market.
You will complete a range of authentic work-related assessments such as producing a marketing communications campaign for an organisation and producing a brand manual and a crisis management manual. Students will also take part in a simulated public relations exercise.
Students on this course will critically examine and develop a contemporary understanding of brand-related research with the opportunity to produce developmental conference paper. If the paper is deemed of a high enough quality by the course’s teaching staff, it may then be submitted to an external conference, if appropriate.
We also offer the chance to apply for an internship, with past students receiving placements with the likes of Jaguar Land Rover, Tarmac and Aston Martin.
International experience opportunities
You will have the opportunity to gain international experience in a number of ways, not least through the multicultural environment fostered by staff and students from all over the world.
The course also offers the opportunity for international experiences, with previous cohorts of students on similar courses having visited Leuven in Belgium, and Athens University in Greece. Overseas field trips are subject to availability, and fees may apply.