An effective marketing strategy and up-to-date business knowledge are key to the success of any modern company. This is where our course comes in.
In your first year you will ground your learning in the field, covering a broad range of skills. During your second and third years you will have the opportunity to tailor your degree to suit your interests and career aspirations, in areas such as contemporary business practice, international marketing, marketing research, and customer management.
The course is accredited by the Chartered Institute of Marketing (CIM), which means you leave with a degree that is recognised by one of the world’s leading professional marketing bodies that’s respected industry-wide.
Employability is a key feature of what we offer at DMU and you are given the tools to boost your prospects through the dedicated faculty careers and placement team, which helps you gain work experience ranging from short-term internships to year-long placements and graduate jobs.
- Study at a CIM Accredited Study Centre and an Institute of Data and Marketing Key Educational Partner. Studying this course will allow you to gain significant exemptions from CIM professional qualification on top of your degree (subject to module choice.
- Enjoy an international experience linked to your studies with our DMU Global programme. Marketing embedded recent trips were ‘Branding in New York’ for final year students and ‘Content and Creativity in Copenhagen’ for second year students, alongside a range of other options. Previous trips have also included Paris, Athens, India, Berlin and San Francisco.
- Placement opportunities with local, national and global companies. Previous students have landed roles in brand marketing at Goodyear Dunlop and Puma, as a sales intern with Tata Technologies and in product marketing at Vauxhall.
- Our alumni are employed by leading brands in graduate jobs, with recent successes including roles as a marketing executive at Barratt Developments, graduate trainee at EE and loyalty marketing executive at Homebase.
- Pitch a business idea to real-life entrepreneurs, with the chance to win a cash prize to help set up your venture, through our annual Fox’s Lair competition. This is for first year students, as part of the Introduction to Entrepreneurship and Enterprise module.
- With a wide range of modules to choose from in your second and third year, you can tailor your degree to suit your aspirations.
Structure and assessment
Teaching and assessment
You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study. Assessment is through coursework (presentations, essays and reports) and usually an exam or test, which is typically weighted as follows in your first year:
- Exam: 28%
- Coursework: 72%
These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.
Teaching contact hours
This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.
Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.
Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.
Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.
Facilities and features
Hugh Aston Building
You will be taught in the Hugh Aston Building, which was purpose-built at a cost of £35 million.
Facilities also include lecture theatres and classrooms with capacities ranging from 50 to 250 people, break-out spaces for group work, quiet study zones for individual work and a large number of high-spec IT labs, some of which are installed with professional software.
The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.
The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.
The current home of De Montfort Students’ Union (DSU), Campus Centre, has been completely refurbished to create a state-of-the-art environment for DSU improving the student experience.
The new-look Campus Centre is the hub for student life, on the ground floor is a convenience store, a Subway and a Starbucks. There is also the DSU-owned charitable accommodation service Sulets and SUpplies, DSU’s shop, selling art supplies stationary and clothing, and offering printing and binding services.
Opportunities and careers
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.
Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
Our #DMUglobal High Flyers Award offers students a discount of up to £1,000 towards a #DMUglobal opportunity (terms and conditions apply).
An optional paid placement year offers invaluable professional experience.
We can help you secure a placement through activities such as mock interviews and practice aptitude tests, and you will be assigned a personal tutor to support you throughout your placement.
We advertise posts in all locations in the private, public and not-for-profit sectors, including some international posts.
Our students have taken placements with companies including Warner Bros, Volkswagen, Experian, Nike and Telefonica (O2).
A degree in marketing and business opens up a whole range of career opportunities.
You may decide on a marketing focused career such as digital marketing, brand management, market research or some area of promotions.
Alternatively you could follow a more business orientated route with a career in business analysis, project management or sales management – to name but a few possibilities.
Recent graduates have progressed onto roles such as Brand Development Executive at Red Bull, Visual Matching Merchandiser at Marks and Spencer and PR and Communications Manager at Honda.
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