Reasons to study Design Management and Entrepreneurship MA at DMU:
- Close-knit community of postgraduate students and staff creates a supportive learning environment for design students from around the world within the School of Design
- You will develop the design skills and creativity required by tomorrow’s entrepreneurs and design industry professionals
- In flexible learning environment, you can choose from an extensive choice of specialisms and tailor your study not to mention exit at different points with an award
- You can choose to undertake a year-long work placement, gaining valuable experience to enhance your practical and professional skills further
- You will learn from an expert teaching team, who are all active in their own field and who maintain links with the commercial sector ensuring they only teach real-world, relevant skills
- You will have benefit from top-class facilities, working in a dedicated centre with access to a range of workshops and a host of specialist equipment
- DMU is the UK’s sole higher education representative in GREAT − the Government’s flagship marketing campaign which links creativity and commerce. In being a GREAT partner, the university stands alongside British brands recognised as world leaders in their fields including HSBC, BBC Worldwide, Jaguar Land Rover and PricewaterhouseCoopers
- The new Vijay Patel building has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses – find out more
The course is aimed at design and creative industry entrepreneurs and will allow you to apply your creative and analytical skills to a wide variety of business and social contexts, from small, local businesses to multinational corporations and social enterprises.
After graduation, you will be ideally placed to respond to the growing demands of the global cultural and creative industries and possess the skills vital in today’s modern entrepreneurial and knowledge-based economy. You will be able to embrace a high level of executive responsibility in any design, creative or digital media technology business.
Structure and assessment
Term one core modules:
Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.
Design as a Strategic Business Tool
Looks at how design itself can be the driving force behind the strategic management and development of digital design and creative businesses. You will audit the use of design, design management and design thinking in the creative industries and business.
Integrated Brand Management
Provides a practical exploration of branding from both a business and design perspective. You will investigate brand management with an emphasis on brand narrative and explore the holistic approach to brands by examining sensory branding, emotional branding, spiritual branding and experience design. You will learn how brands are used to promote business both internally and externally and how to apply the principles of a design audit to a brand of your choice in order to explore how it supports the business objective.
Marketing for the Creative Entrepreneur
Examines the key marketing and corporate strategy issues that affect a designer. You will develop your own marketing strategy and carry out an analysis of the competitive environment.
Fashion Promotion and Marketing
The module reviews both theoretical concepts and current approaches to communication and commerce in global fashion markets. Exploring key aspects of fashion marketing and promotion via case studies of retailers, brands and designers, to enable you to develop creative strategies and commercial solutions to real-life industry challenges.
Term two core modules:
Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.
Global Markets: Designing businesses for international growth
Examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.
Examines the role of design in the service industries. You will pay particular attention to ethical, political, social and ecological concerns, all of which require approaches that focus on design and the designers’ role in maintaining sustainability.
Critical Perspectives in Ethical and Sustainable Fashion
Investigates the impact of ethical and environmental considerations on designed products, garment production and business ideology. It will enable those looking to work in fashion manufacturing or retail to provide future designers and buyers with a clear overview of the major sustainability issues within the industry.
Managing Business Web Presence
Teaches you how to critically appraise website designs, social media activity and wider networking channels while learning about creative production and management processes. You will learn how best to evaluate the role of website design in business, marketing and the creative industries, while examining advances in web architecture, technology, interface and management.
Museum and Exhibition Design
Examines innovative designs and strategies specifically for museums and exhibitions. It focuses on display, interpretation, conservation, marketing, management and funding, cultural identity, heritage, inclusive design, sustainability, education and audience.
Design for Retail
Covers all aspects of in-store retail design, including product, environment, technology, communication and service. You will also examine brand perception, buyer behaviour and engagement with the retail experience.
The final module will either be a dissertation on your major research project or an assessed work based research project.
Facilities and features
There are fantastic CAD laboratories and workshop facilities to support you in your research and development.
The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.
The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.
Our Learning Zones and the The Greenhouse also provide space for group or individual work and study.
There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.
You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.
Opportunities and careers
Starting a business
If you are thinking of starting your own business or working for yourself, the Enterprise Team can help provide you with the right advice and guidance to get your business off the ground.
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.
Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
DMU graduates have found employment as design managers and design project managers in many sectors of the design industry, including companies such as Next. Other graduates have gone on to carry out further research and study for a PhD or to run their own creative businesses.