Are you a YouTube addict? If you love the fast-paced world of online content, you might want to think about taking a Digital Media degree.
Aiming to help prepare you for a career in the fast-paced digital media, design and communications industries, this course offers the chance to work on multiple live projects, exploring a range of multimedia forms, practices and platforms to create imaginative, cutting-edge content.
You’ll have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’. We even provide you with your own high specification laptop free of charge, fully loaded with professional software, including the Adobe Creative Suite Master Collection.
Merging the creative and the technical, the Digital Media BA course offers you the opportunity to develop skills and practices suited to a range of fields including the Internet of Things (IoT), immersive technologies such as augmented and virtual reality (AR/VR), and web, mobile and games app development.
The Digital Media BA course is different from a traditional programming or computer science course as its focus is primarily on creative production in the field of media using digital tools in 3D modelling, application development, immersive technologies, and audio and video production among others.
You will have opportunities to engage in practical hack labs, where you will work through the entire iteration process for digital projects such as reinventing classic arcade games or deploying mobile applications to a client brief. Using the principles of Agile software development, you will also develop your project management and user testing knowledge and skills.
The course focuses on laying a flexible foundation of skills to prepare you for a changing digital and technological landscape. On graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, web and mobile app development and, increasingly, in augmented reality/virtual reality development.
Why choose this course?
On this course, one of the more recent additions to our course portfolio, you’ll have the chance to learn how modern audiences are engaging with digital content, including exciting new techniques like the location-based media and augmented reality, which lies behind the ‘Pokémon GO’ phenomenon.
We’ll provide a transmedia experience that can help prepare you to produce integrated campaigns and content using multiple platforms, and may support work in a whole host of different industries, including advertising, marketing, publishing, moving image, multimedia, web, social media and ICT.
International experience opportunities
We will encourage students to broaden their horizons by taking advantage of either study abroad or placement opportunities and are seeking to develop links with a number of companies, building on those which already exist within the School.
This course places your future employability at its core, so you should be well placed to go into a number of industries that require multi-skilled digital media professionals on graduation. Throughout your studies, you’ll develop your own Professional Practice Portfolio which you can use when looking for work.
Roles could include Digital Artists and Designers, Digital Project Managers, Creative Technologists, Web Developers, Content and Platform Developers, Digital Researchers, Learning Technologists, Digital Marketing and Business Professionals, as well as more traditional areas within the creative media industries.
Our Creative Futures employment team is on hand to offer tailored career and enterprise support if you wish to seek employment or take advantage of professional practice opportunities within course specific industries. Our dedicated enterprise officers also offer valuable assistance on how to begin as a freelancer/entrepreneur.
Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.