Love combining digital skills with creative storytelling? Our degree can provide a foundation of creative and technical skills that prepare you for a potential future career in immersive media.
- Preparing you for a career in the fast-paced digital media, design and communications industries, this course will allow you to work on multiple live projects, exploring a range of multimedia forms, practices and platforms to create imaginative, cutting-edge content.
- You’ll have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’ (subject to availability).
- As a part of this course we provide you with your own Media Technology Pack. This pack gives you access to mobile working and learning 24 hours a day, and on some courses, includes a high quality laptop/tablet with prosumer software, or a communication device. The packs are on loan and when you have successfully completed your course, you can keep your pack, accessories and operating system (but not university-licensed software). See our terms and conditions.
Why you should study this course
This course has five unique features:
- Explores a mix of creative and technical skills and knowledge development through a range of modules that will take you through the entire software development workflow from concept to user testing. In particular our creative hack lab modules offer the opportunity to tackle a project from concept to user testing during a one-week intensive course.
- On this course you are issued with a media technology pack – currently a MacBook – to be used in line with the 24/7 mobile learning scheme, and pre-loaded with a suite of industry-standard software including Adobe Creative Suite (terms and conditions apply).
- Access to high standard professional media equipment via our Media Loan Shop, with equipment ranging from the most basic audio recorders, to a highly professional camera line up (all subject to availability), with our technicians who could support you and give advice and instructions for ease of use.
- Hear from expert guest speakers from the creative industries, including artists, performers, media producers, photographers and journalists who will look to share their experiences of recording and publishing their work.
- Past staff and students have a strong track record of collaborative applied projects with organisations including Genesys, Jaguar Land Rover, Coventry Telegraph, Rolls-Royce, BBC Big Screens and BT.
What you’ll study
Merging the creative and the technical, this course will help you to develop skills and practices suited to a range of fields including the Internet of Things (IoT), immersive technologies such as augmented and virtual reality (AR/VR), and web, mobile and games app development.
The Digital Media BA course is different from a traditional programming or computer science course as its focus is primarily on creative production in the field of media using digital tools in 3D modelling, application development, immersive technologies, and audio and video production among others.
You will engage in practical hack labs, where you will work through the entire iteration process for digital projects such as reinventing classic arcade games or deploying mobile applications to a client brief. Using the principles of Agile software development, this will enable you to develop your project management and user testing knowledge and skills.
The course focuses on laying a flexible foundation of skills which will prepare you for a changing digital and technological landscape. On successful graduation, you can seek out roles in digital marketing and advertising, IoT development, UI/UX design and testing, web and mobile app development and, increasingly, in augmented reality/virtual reality development.
How you’ll learn
Your course focuses on areas such as photography, cinematography, web design, web coding, web apps, illustration and augmented reality.
The course normally lasts three years when studied full-time. Students successfully completing the first two years of the course can opt to spend a year out between the second and third years on placement or study abroad*.
Your personal tutor will regularly review and discuss your progress on the course. We aim for you to develop through activity-led learning, with an emphasis on live projects, industry briefs, real-world working simulations, experimentation and play. You’ll also have the opportunity to take part in international trips* where you will be able to develop your knowledge and skills through fieldwork and group projects. Last year, previous students had the opportunity to participate in creating and hosting an immersive experience enhanced by augmented reality in Hong Kong with students from the Hong Kong Design Institute.
This course will be assessed using a variety of methods which will could vary depending upon the module. Assessment methods include, practical or project work, coursework, tests, essays and presentations, posters.
The Coventry University Group assessment strategy ensures that our courses are fairly assessed and allows us to monitor student progression towards the achieving the intended learning outcomes. Assessments may include exams, individual assignments or group work elements.
On successful completion, you will be able to:
- Demonstrate knowledge and understanding of: the various processes and practices that combine towards the production, circulation and consumption of media, communication and cultural texts.
- Generate ideas, concepts, proposals, solutions or arguments independently and/or collaboratively in response to set briefs and/or as self-initiated activity.
- Appreciate the cultural and social significance of the emergence of new technological forms of media and communication practice and how these shape the lived experience of everyday domestic and professional life.
- Undertake a variety of forms of research appropriate to different forms of study and analysis and be able critically to reflect on the appropriateness of each form of research.
- Critically reflect on the chosen processes of production of media artefacts and products.
- Engage in creative, innovative and imaginative work.
International experience opportunities
We aim to encourage you to broaden your horizons by taking advantage of either study abroad or placement opportunities*. You may also have the opportunity to go on field trips international trips*. Past trips have included Berlin, New York, Hong Kong, and Barcelona. These are often combined with industry or community projects on location in the international destination. Last year a group of our previous final year students had the opportunity to work on the AR Prison Break project and present this immersive experience using augmented reality at the Spark Festival in Hong Kong.
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