Fashion buying requires both strong commercial understanding as well as theoretical knowledge. This course will prepare you for a diverse range of roles within the global fashion industry by developing in-depth design and buying expertise, and by gaining knowledge of the product lifecycle and critical path, current trends, selection, costing and promotion.
Learn about garment design, pattern cutting, prototyping, construction, and computer-aided design (CAD), while investigating materials, embellishments and technical approaches. We will nurture your professional practice through personal development planning, as well as guided research and critical reasoning.
The shift in fashion retailing from high street to online is driving exciting innovations, and you will develop the resilience and skills to respond to new directions in consumer demand. Our experienced academic team work alongside industry professionals to put your learning into context, ensuring that you are ready to take on the challenges of our rapidly changing industry.
- We have been recognised as one of the most sustainable fashion and textiles schools in the country as winners of the Next Generation Learning and Skills Award in the Green Gown Awards 2021.
- DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes.
- Meet and learn from successful practitioners in the fashion industry. Produce innovative designs for them and discuss your ideas.
- Gain industry-specific knowledge of the design process, from market analysis and trend prediction to pattern cutting, manufacture, assessing fit, and garment success.
- Take part in our one-year UK or global placement schemes. Fashion Buying with Design students have gained experience at Tommy Hilfiger, O’Neill, Marks & Spencer, Next, George, Joules, G-Star, River Island, The Global Brands Group, and at supply bases. Many of our graduates have gone on to work for these international brands and suppliers.
- Learn how to innovate in the design process and work towards a more sustainable future for the industry. Recent graduate Abi Harris designed a kidswear collection to educate children about plastic pollution in the ocean.
- Take advantage of international opportunities through our DMU Global programme. Students have visited Hong Kong, New York, Antwerp, Amsterdam and Porto.
- Study in the award-winning Vijay Patel Building, where our well-equipped design workshops and photography studios enable you to explore your design potential while making and testing products.
- We provide core workshop materials at no cost, and give cash awards – £150, £200 and £300 in years one, two and three respectively – to support personal materials/printing costs*.
Structure and assessment
- Core Buying 1
- Textile Materials 1
- Fashion Communication (CAD)
- Introduction to Fashion Design Technology
- Design Cultures
- Core Buying 2
- Textile Materials 2
- Style and Colour
- Design Cultures
- Fashion Realisation
- Language option
- Sourcing and Supply
- Major Project
- Collaboration with Industry
- Language option
Facilities and features
Art and design facilities
The excellent fashion and textiles facilities include state of the art sewing machine studios, textile testing labs, knitting, dying, spinning, weaving and printing facilities, CAD labs and designated studio workshop space.
You also have access to the most up to date trend prediction publications and databases
The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.
The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.
Our Learning Zones and the The Greenhouse also provide space for group or individual work and study.
There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.
You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.
Opportunities and careers
Work placements give students the opportunity to work for a year in industry. Our dedicated placement office provides a range of support to help students in securing their place. Students will gain key skills that prepare them for a graduate role, and invaluable experience that can aid with their final year studies. DMU have excellent links with industry and a credible reputation. Some previous companies that have offered our students placements include Marks & Spencer, ASOS, George, F&F, Timberland, Matalan, and 0’Neill (in Amsterdam)
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world. Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
Fashion Buying is a global business and it is highly likely that international travel will be required from a buyer in industry. DMU is enthusiastic about supporting and encouraging international links and the Fashion Buying Programme feeds into this initiative. Students will usually have the opportunity to visit a European city in their 2nd year, and New York in their 3rd year. Previous trips have involved visits to local museums, colleges, suppliers, product data management head offices, and a tour and talk by Gap Head Office in New York.
This course is designed for students who are aiming for a career in fashion buying, and also offers broader career options which include fashion merchandising, visual merchandising, garment technology, sourcing, design, and fashion marketing. Students will be equipped to work in retail and the extended supply base.
Recent graduates have succeeded into careers at ASOS, Selfridges, Next, George, M&S, River Island, and Joules amongst many others.
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