Fashion buying requires both strong commercial understanding as well as theoretical knowledge. After looking at the roles and responsibilities of buyers – from design concept to point of sale – you’ll focus on the business side of fashion, building your knowledge of planning, branding, public relations/communications and social media platforms.
You will study computer-aided design (CAD) to ensure that your design and marketing concepts can be presented and communicated in a professional, and industry-recognised, style. You will also cover report writing, data selection, presentation and critical analysis.
Develop the practical skills needed to take on the challenges of our rapidly evolving industry, focusing on the shift in consumer demand from high street to online shopping. With an emphasis on sustainability and social responsibility, we aim to give you the tools you will need to drive innovation at all stages of the buying process.
- DMU was named best in learning experience in 2019 by The Business of Fashion, the internationally renowned website which assesses the world’s top programmes.
- Work on live projects with industry partners to learn from buying, marketing and creative experts. Previous briefs include sustainable projects with Stella McCartney and Ted Baker, and a trend forecasting project with Next.
- Learn how to analyse consumer behaviour in order to develop targeted marketing and promotional campaigns for retailers.
- Enhance your career prospects by choosing a year-long placement. Our students have worked at Next, Urban Outfitters, Mamas & Papas, Joules, Yours Clothing and O’Neill.
- Our graduates have gone onto work at companies including Reiss, Next, Marks & Spencer, River Island and Selfridges, while others have started their own successful companies.
- Develop highly sought after CAD skills in our state-of-the-art labs to enhance your fashion industry prospects.
- Take part in our international experience programme, DMU Global. Students have benefited from trips to Porto, Antwerp, Amsterdam, Hong Kong and New York, meeting key influencers at top fashion brands.
- Utilise an award-winning workshop and design space – the Vijay Patel Building – containing specialist facilities to foster fresh ideas and creativity.
Structure and assessment
- Core Buying 1
- Textile Materials 1
- Fashion Communication (CAD)
- Introduction to Fashion Business
- Design Cultures
- Core Buying 2
- Fashion Marketing
- Product Marketing
- Fashion Business
- Design Cultures
- Language option
- Sourcing and Supply
- Major Project – Dissertation
- Advance Fashion Marketing
- Language option
Facilities and features
The excellent fashion and textiles facilities include independent work spaces, textile testing labs, knitting, dying, spinning, weaving workshops and printing facilities, CAD labs and designated studio workshop space.
You also have access to the most up to date trend prediction publications and databases
The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.
The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.
Our Learning Zones and the The Greenhouse also provide space for group or individual work and study.
There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.
You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.
Opportunities and careers
Work placements give students the opportunity to work for a year in industry. Our dedicated placement office provides a range of support to help students in securing their place. Students will gain key skills that prepare them for a graduate role, and invaluable experience that can aid with their final year studies. DMU have excellent links with industry and a credible reputation. Some previous companies that have offered our students placements include Marks & Spencer, ASOS, George, F&F, Timberland, Matalan, and 0’Neill (in Amsterdam)
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world. Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
Fashion Buying is a global business and it is highly likely that international travel will be required from a buyer in industry. DMU is enthusiastic about supporting and encouraging international links and the Fashion Buying Programme feeds into this initiative. Students will usually have the opportunity to visit a European city in their 2nd year, and New York in their 3rd year. Previous trips have involved visits to local museums, colleges, suppliers, product data management head offices, and a tour and talk by Gap Head Office in New York.
This course is designed for students who are aiming for a career in fashion buying, and also offers broader career options which include fashion merchandising, visual merchandising, garment technology, sourcing, design, and fashion marketing. Students will be equipped to work in retail and the extended supply base.
Recent graduates have succeeded into careers at ASOS, Selfridges, Next, George, M&S, River Island, and Joules amongst many others.
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