Reasons to study Fashion Buying with Marketing BA (Hons) at DMU:
- Learn the specialist areas
in a marketing and buying role and the career opportunities available
- The marketing pathway
allows you to analyse consumer behaviour and develop targeted marketing and promotion campaigns
- Work on live projects with industry
learning from buying and marketing experts, working towards a need and gaining valuable negotiation and presentation skills
- Option for a year’s industrial placement
as a recognised sandwich year this will provide real work experience in either supply or head office, in companies such as George, ASOS and O Neil.
- 100% of our Fashion Buying graduates
from summer 2017 are in work or further study after graduating, according to the Destinations of Leavers from Higher Education (DLHE) 2016-17 report
- Next, Marks & Spencer, River Island, and Selfridges
are a few of the companies who recruit our graduates, whilst some have been supported to develop their own companies
- Fashion Buying with Design BA (Hons)
is a related course which focuses on product design and garment making, range planning and trends
- International opportunity
through #DMUglobal where you will have the opportunity for a meaningful international experience, with previous field trips to Antwerp, Amsterdam Hong Kong and New York
- The new Vijay Patel building
has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses – find out more
The first year will introduce you to the roles and responsibilities of a buyer, from design concept to point of sale. You will focus on the business of fashion and build your knowledge in planning, branding, public relations and social media platforms. CAD sessions will support your design and marketing concepts and the professional communication of your work. Essay and report writing will introduce skills in data selection, presentation and the compilation of evidence.
Structure and assessment
- Core Buying 1
- Textile Materials 1
- Fashion Communication (CAD)
- Introduction to Fashion Business
- Design Cultures
- Core Buying 2
- Fashion Marketing
- Product Marketing
- Fashion Business
- Design Cultures
- Language option
- Sourcing and Supply
- Major Project – Dissertation
- Advance Fashion Marketing
- Language option
Facilities and features
The excellent fashion and textiles facilities include independent work spaces, textile testing labs, knitting, dying, spinning, weaving workshops and printing facilities, CAD labs and designated studio workshop space.
You also have access to the most up to date trend prediction publications and databases
The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.
The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.
Our Learning Zones and the The Greenhouse also provide space for group or individual work and study.
There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.
You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.
Opportunities and careers
Work placements give students the opportunity to work for a year in industry. Our dedicated placement office provides a range of support to help students in securing their place. Students will gain key skills that prepare them for a graduate role, and invaluable experience that can aid with their final year studies. DMU have excellent links with industry and a credible reputation. Some previous companies that have offered our students placements include Marks & Spencer, ASOS, George, F&F, Timberland, Matalan, and 0’Neill (in Amsterdam)
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world. Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
Fashion Buying is a global business and it is highly likely that international travel will be required from a buyer in industry. DMU is enthusiastic about supporting and encouraging international links and the Fashion Buying Programme feeds into this initiative. Students will usually have the opportunity to visit a European city in their 2nd year, and New York in their 3rd year. Previous trips have involved visits to local museums, colleges, suppliers, product data management head offices, and a tour and talk by Gap Head Office in New York.
This course is designed for students who are aiming for a career in fashion buying, and also offers broader career options which include fashion merchandising, visual merchandising, garment technology, sourcing, design, and fashion marketing. Students will be equipped to work in retail and the extended supply base.
Recent graduates have succeeded into careers at ASOS, Selfridges, Next, George, M&S, River Island, and Joules amongst many others.