Fashion Management with Marketing MA


Overview


Reasons to study the Fashion Management with Marketing MA at DMU:

  • Study fashion promotion and marketing, global fashion management, ethical and sustainable fashion, integrated brand management and research methods, as well as optional modules
  • Learn from our highly experienced academic team and visiting guest lecturers from the fashion industry
  • You can choose to undertake a year-long work placement, gaining valuable experience to enhance your practical and professional skills further
  • You will have the opportunity to complete a dissertation or a work based project and develop your chosen specialism whilst potentially gaining valuable work experience
  • Develop your knowledge by studying within a dedicated postgraduate environment alongside MA students from other programmes
  • The new Vijay Patel building has been designed to provide the space and facilities where ideas can develop and flourish for all of our art and design courses – find out more

The fashion industry is a vibrant and challenging business environment. The Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry.

The innovative programme is aimed at graduates with a fashion, textiles or business degree who wish to gain management knowledge, with the aim to become a manager within this sector. It will also provide a suitable progression route for those who have worked in the industry but want to improve their employment prospects to get to a higher level, as well as for those preparing for PhD study.

You will learn from a range of expert staff about the management practices which are specific to the fashion and textiles business, as well as the inclusion of fashion marketing and promotion techniques and brand management theories.


Structure and assessment


Modules

Term one

Research Methods (Compulsory)
Teaches you a range of conceptual and practical research skills, such as questionnaire design and interview techniques. As part of this module, you will formulate your major project proposal, specifying your aims, objectives, research methods and expected outcomes. You will also learn how to undertake the literature review for your major project.

Integrated Brand Management
Provides a practical exploration of branding from both a business and design perspective. You will investigate brand management with an emphasis on brand narrative and explore the holistic approach to brands by examining sensory branding, emotional branding, spiritual branding and experience design. You will learn how brands are used to promote business both internally and externally and how to apply the principles of a design audit to a brand of your choice in order to explore how it supports the business objective.

Fashion Promotion and Marketing
The module reviews both theoretical concepts & current approaches to communication and commerce in global fashion markets. Exploring key aspects of fashion marketing and promotion via case studies of retailers, brands and designers, to enable you to develop creative strategies and commercial solutions to real-life industry challenges.

Global Fashion Management 1
This module focuses upon the management of the various activities involved within the product development process, from concept to production. Exploring sourcing strategies, critical path management and customer analysis along with practical elements to develop an understanding of the processes to develop products to commercial quality standards. A contemporary vision of the global fashion industry is also gained through reflecting on future market and industry trends.

Term two

Global Fashion Management 2
This module builds on Global Fashion Management 1 and focuses upon the supply of products from production to consumption. You will explore a range of global supply chain activities, including the management of all of the processes to ensure that the products are produced at the right time, in the correct quantities and are available by specified deadlines while working to tight budget constraints and maintaining the expected quality standards.

Critical Perspectives in Ethical and Sustainable Fashion
Investigates the impact of ethical and environmental considerations on designed products, garment production and business ideology. It will enable those looking to work in fashion manufacturing or retail to provide future designers and buyers with a clear overview of the major sustainability issues within the industry.

You will select two modules from the following term two optional modules:

Managing Business Web Presence
Teaches you how to critically appraise website designs, social media activity and wider networking channels while learning about creative production and management processes. You will learn how best to evaluate the role of website design in business, marketing and the creative industries, while examining advances in web architecture, technology, interface and management.

Business Planning for the Creative Entrepreneur
Develops your business knowledge and planning skills enabling you to identify the potential for a new product or service. You will study the key issues in starting a business and covers topics such as business plans, leadership, investment and risk management.

Global Markets: Designing businesses for international growth
Examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Design for Retail
Covers all aspects of in-store retail design, including product, environment, technology, communication and service. You will also examine brand perception, buyer behaviour and engagement with the retail experience.

Term three

Final Project: Dissertation
The course culminates in a Dissertation; a research project allowing you to focus on a specific subject area of your choice often focused upon a topic associated with future career objectives. This is an opportunity to deepen your knowledge and understanding to demonstrate critical understanding of your chosen area of investigation.

OR

Work based project
This work-based module allows you to use the skills developed during your course and enables you to undertake a negotiated investigative project in a real-world setting. You will be expected to demonstrate that you can exercise initiative, take personal responsibility, embrace complex decision-making processes and act autonomously in planning and implementing tasks at a professional level. As part of the project, you will be required to produce a project proposal, 10,000 word report and a 30-minute presentation. (Note that students are responsible for securing their own suitable work experience)

Note: All modules are subject to change in order to keep content current.



Facilities and features


Facilities

The Faculty of Art, Design and Humanities has excellent and well-equipped facilities. Group work and tutorials take place within a dedicated centre, enabling you to benefit from strong group cohesiveness and a vibrant multi-disciplinary graduate community. IT facilities include Mac, PC, CAD, graphics and multimedia labs, with access to specialist software to support your study.. The programme makes use of some of the specialist practical facilities in the fashion and textiles subject areas and is supported by a range of specialist resources in the library.

Library

The main Kimberlin Library is open 24 hours a day, 365 days a year (other than in exceptional circumstances) and offers a huge range of online resources, all of which can be remotely accessed from anywhere you choose.

The library is run by dedicated staff who offer additional support to students, including help with academic writing, research strategies, literature searching and reference management and assistive technology, and mathematical skills for non-maths students. There is also a Just Ask service for help and advice, available via email or telephone.

Learning zones

Our Learning Zones and the The Greenhouse also provide space for group or individual work and study.

There are 1,600 study places across all library locations, more than 700 computer stations, laptops to borrow, free wi-fi and desktop power outlets.

You can also book rooms with plasma screens, laptops and DVD facilities for group work and presentations, secure an individual study room with adjustable lighting or make use of our assistive technology.


Opportunities and careers


Enterprise

Starting a business
If you are thinking of starting your own business or working for yourself, the Enterprise Team can help provide you with the right advice and guidance to get your business off the ground.

#DMUglobal

This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.

Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.

Graduate careers

Due to the range and variety of modules within the programme and the knowledge and skills that you bring to the programme, there is a diverse choice of opportunities throughout the fashion supply chain which may include: fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.

Graduates would also be in a strong position to consider developing a new business along with the support from the university’s Enterprise team


 

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