This Graphic Design MA course is aimed at those who want to enhance their existing professional portfolio and expand their understanding of current and emerging trends in graphic design practice.
Developed in partnership with commercial directors, designers, photographers and typographers, our course is aimed at those who want to enhance their existing professional portfolio and expand their understanding of current and emerging trends in graphic design practice.
Learning by doing, you should explore a range of design methodologies, then put them into practice with ‘live’ collaborative briefs, creating valuable links with the professional design community.
We aim to provide you with opportunities to start developing your professional, entrepreneurial, creative and technical skills to enable you to harness radical, original approaches and solutions to current visual communication design issues, working freelance or in-house across the globe.
This course explores the ever-changing landscape of graphic design, rethinking visual language by emphasising style, effective communication and future contexts.
It aims to engage you in diverse forms of traditional and contemporary media to build critical understanding, enhancing your individual design thinking and practical experience within the context of an international perspective, a range of contemporary issues and exciting new trends – from generative and gaming design, modular layouts and modern ‘retro’ to the positives of negative space and the brightest pastels.
A strong, ideas-based course, it is focused on practical outcomes, which combine visual and written language, achieved through intensive and challenging creative briefs, underpinned by sound academic research, self-critical reflection and contextually relevant practice. Students participate in projects that range across many topical and current themes in design, including globalisation, ethics, sustainability and the environment. Students also engage in graphic design practices, such as typography, photography, copywriting, art direction, animation and interactive design.
The course is suitable for those who have already undertaken a sustained period of creative practice in education or industry, and who wish to enhance their career as designers or art directors. We benefit from an international cohort of students, particularly recruiting from China, India, Africa, Cyprus and Europe, which provides an international perspective from the associated peer learning opportunities.
Why choose this course?
Coventry School of Art and Design has over 150 years’ experience and as a result, our strong links with the creative industries are spread far and wide.
Study with us and there will be opportunities to attend guest lectures from a range of local and international speakers and practitioners, who will elaborate on the contemporary practice of graphic design, providing their unique insight into future industry trends, practices and developments in emergent media. These have previously included Zenon Texeira from Opus Books and G.F Smith Papers in 2016, as well as our alumnus Christopher Townsend, who was nominated for an Academy Award for best visual effects on the Hollywood blockbuster Iron Man 3.
Professional practice is embedded through the course; you’ll need to respond to challenging, creative, practice-based briefs, set by our industry partners, enabling you to identify and master multiple specialist graphic design processes. In the past, students have undertaken D&AD competition briefs and local ‘live’ client briefs. A recent collaboration working alongside Architecture and Interior Design students involves a branding exercise for new automotive design initiatives being undertaken by Horiba Mira, an international engineering company.
We also take opportunities to undertake fieldtrips and projects, at home and abroad. Past students on the MA and third year Graphic Design students travelled to Amsterdam on a cultural trip visiting the Rijksmuseum, Van Gogh Museum, Stedelijk Museum and other sights, such as the Anne Frank House. They subsequently undertook a micro project inspired by their visit.
Students are taught by our experienced and qualified practitioners, whose expertise spans a range of disciplines, from editorial, book design, typography, illustration and digital media. With a range of skills, they will share their experience to help you connect what they do with what you learn, so you can achieve your full creative potential.
International experience opportunities
The course features an international cohort of students which naturally offers opportunity for intercultural learning and exploration of different design perspectives. We undertake a range of local, national and international trips to galleries, museums and cultural events, with a visit to Hanze University in the Netherlands currently being planned. We are also seeking to develop a number of Online International Leaning (OIL) collaborative projects with other universities to provoke intercultural thinking and encourage students to consider their graphic design work within a global arena.
The practical nature of the course has been designed specifically for the development of professional careers within the creative industries.
You will be encouraged to adopt a creative, enquiring and critical approach to the graphic image and its uses in contemporary practice. Furthermore, you will graduate with relevant industry experience, having worked with a variety of design professionals.
Depending on your individual study, you may also benefit from a range of transferrable skills highly sought after by future employers, including: team working, working independently, critical thinking, report writing, project management, ideas generation, presentation and finance.
National and international graduate career prospects are many and varied and include: education, curating, film, television, special effects, print and publishing, multimedia, advertising, animation, moving image, web and interactive design, video games, music, marketing and public relations. We aim to equip our students to be able to pursue graphic design, typographic design, type design, website design, new media design, magazine design publishing, art direction, design management or research.