Buying, merchandising, sustainability: the fashion world is more than just designing. A Fashion Business BA can show you behind the scenes!
This course is designed for students with a range of ambitions and interests in fashion who do not aspire to be fashion designers and offers students an opportunity to study international fashion business in a creative environment.
This course will offer students the opportunity to develop an understanding of the different roles in the fashion industry from trend analysis and prediction, through to the design, manufacture and the retail of products, and the role of marketing to the global consumer.
The experience of working alongside Fashion Design students in Coventry for the first two years of the course, and in partnership in their final year, will give students a real insight in to the role of the fashion designer in the industry.
Why choose this course?
The really unique aspect of this new course is that it will be delivered both at Coventry University, Coventry and Coventry University London, giving students an opportunity to study for 2 years in Coventry alongside the BA (Hons) Fashion students on a range of joint projects offering opportunities for students to be involved in marketing and PR for ‘live’ events and real clients before moving to London to study for their final year. Students will study one module at Level 1 and one at Level 2 in London in order to bridge the experience between Coventry and London.
After the first two years in Coventry (plus in some cases the optional Sandwich Year) students will move to London – one of the global Fashion capitals – to study their final year, with part of their course work linking them again with Coventry Fashion students exhibiting their graduate collections in London, which will offer a multitude of professional level opportunities in marketing, PR and event management.
International experience opportunities
The course is designed to enable students to prepare to work in the global fashion industry, in the areas of brand management, design and product development, production, retail, buying and merchandising, online and traditional channels, PR, HR / personnel, finance, general operations and senior management. Alternatively, students may choose to go on to further study and to apply for courses such as the MBA International Fashion Management at Coventry University London.
Students will have the opportunity to undertake a Sandwich Year. The ‘with International Experience’ route allows students to spend a year on placement abroad ‘with Professional Experience’ allows students to undertake a placement in the UK or abroad. Students opting to take the International Experience module may undertake: a work placement under the Erasmus work placement scheme or a work placement organised on their own initiative outside the EU.
The course aims to build and develop further relationships with the industry globally to enhance learning and teaching though innovative projects, internships and study abroad year. Students will engage with digital technologies from the outset and will have the opportunity to build their skills throughout the course.
As the course title indicates this course will be truly international, offering students opportunities for global experience though International Study Visits, admission to International Trade Fairs, Study Abroad and International Placement opportunities including UK placements for international students, the intention is to recruit a diverse range of students from home and abroad. Students will be able to engage with the Global Leaders Programme (GLP).
All students will be encouraged to undertake the Professional Experience or International Experience between Years 2 and 3.
The Sandwich Year option has been very popular with Fashion students, with 23 of the 25 2014- 5 Year 2 students opting to undertake placements in the UK / internationally or to do additional study abroad.The ‘with International Experience’ route allows students to spend a year out studying or on placement abroad or a mixture of the two; ‘with Professional Experience’ allows students to undertake a placement in the UK or abroad. Students opting to take the International Experience module may undertake a study abroad year under the Erasmus exchange scheme, a study placement under another study abroad scheme for placements outside the EU, a work placement under the Erasmus work placement scheme or a work placement organised on their own initiative outside the EU. Students studying abroad will study subjects on offer at their host institution. Students on placement/internship will be working in the fashion industry; generic subjects are employability, organization and communication, as well as health and safety. Other subjects covered will be aligned to the area of the fashion industry in which they choose to work.