Why you should study this course

‘Business Events’ focussed, with an applied approach

The course is designed to focus on the importance of events management across the world of business by drawing on examples of practice across hospitality, tourism, fashion and marketing.

London location

Voted number one EMEA city for business events activities2020 by CWT, our campus is situated near to some of the world’s most famous multinational corporations and businesses and a wide range of exhibition and events.

Global Perspective

The course explores how to increase participation and improve branding of events, and brand engagement within events, using international examples of practice; this aims to enhance students understanding of the global events environment.

Opportunity to gain hands-on, practical experience

You will have the opportunity to design and/or deliver an event at the end of every year, which is designed to allow you to put your knowledge and understanding into practice. You may also have the chance to work with other students and staff from our Collaborative Online International Learning (COIL) partners. Please note that such opportunities are subject to competitive application, availability, meeting any applicable visa requirements and additional fees may apply.

How you’ll learn

This course can be offered on a full-time basis over three years, a sandwich route over four years, or on a part-time basis over five years.

You will receive up to nine hours of formal teaching in a typical week of study. These study hours may be made up of a combination of face-to-face teaching, individual and group sessions, and online classes. You will also be expected to spend a significant amount of time conducting independent study.

You can also expect to have field visits, witness events in action and see event management activity ‘behind the stage’.

This course can be offered on a part-time basis. While we would like to give you all the information about our part-time offering, it is tailored for each course each year depending on the number of part-time applicants. Therefore, the part-time teaching arrangements vary. Please contact info.london@coventry.ac.uk for more information about studying this course part-time.

The university may deliver certain contact hours and assessments via emerging online technologies and methods across all courses. In response to the COVID-19 pandemic, we are prepared for courses due to start in or after the 2020/2021 academic year to be delivered in a variety of forms. The form of delivery will be determined in accordance with government and public health guidance. Whether on campus or online, our key priority is staff and student safety.

Due to the ongoing restrictions relating to COVID-19, some facilities (including some teaching and learning spaces) and some non-academic offerings (particularly in relation to international experiences), may vary from those advertised and may have reduced availability or restrictions on their use.

Assessment

This course will be assessed using a variety of methods which could vary depending upon the module. Assessment methods may include coursework, tests, essays, practical or project work, group work, presentations and formal examinations etc.

Job Ready

On successful completion of this course, you will be able to:

develop knowledge and skills of events management theory and practice in a global context

• apply an enquiring, analytical and creative approach to understanding and producing events,
• analyse how global cultures construct, influence and impact upon events management
• use appropriate digital, financial, and economical solutions and techniques to analyse and present information
• evaluate the interconnectivity of events operations within a contemporary setting
• apply your practical understanding and experiences of the events industry to increase you advancing in your future career
• understand research and ethical considerations to explore and evaluate a specific topic relevant to the event industries
• reflect on your learning and interpersonal skills, along with practical experiences accumulated throughout the course to identify areas for future development
• construct an appropriate level of emotional resilience, and a sense of commercial acumen and realism, for working in the events industry.

International experience opportunities

Key aspects of the course aim to offer a chance to build an international perspective. You will explore events management case studies from around the world, and your lecturers may share experiences of their work or research in other countries. There may be optional overseas field trips, with visits to different types of events, businesses, and institutions.

Throughout the course, any learning is designed to be in a global context, and you’ll study alongside – and should learn from – students from all over the world. There may also be opportunities to engage in collaborative work with overseas university students/professionals. (Subject to availability.)

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