Overview

For those with creative flair, analytical minds and a love of communicating, our Marketing BA can lead to a career in this exciting field.
Marketing is a subject that impacts everyone’s lives, now more so than ever as advancements in digital and social media are opening up new and exciting ways to attract and engage customers anytime, anywhere and any place.

This professionally accredited course is aimed at students with an interest in all areas of sales and marketing from the creative to the analytical – whether that is advertising and brands, consumer behaviour and retailing, or new product development and market research. It provides a solid foundation in general business and management knowledge with a specific focus on marketing, both as business strategy and a function.

Course information

The course aims to develop your awareness and understanding of contemporary marketing and advertising concepts and theories. It is designed to equip you with appropriate analysis tools to investigate a marketing and/or advertising problem and develop appropriate solutions.

One of the major attractions of Marketing is the broad range of practical and transferrable skills you will develop – creative, analytical, interpersonal and communications. For example, the ‘Marketing Management’ module will give hands-on experience of developing marketing plans and strategy, whilst the ‘Applied Advertising’ module involves working in teams to create innovative solutions to an advertising brief and then pitch them to a client.

Why choose this course?

As an accredited Chartered Institute of Marketing (CIM) Centre, you gain key exemptions for professional qualifications with the CIM and also have the option to complete the CIM Professional Diploma in Marketing in the six to nine months following the completion of your degree.

As experienced practitioners our staff have spent time in industry prior to joining academia, in roles such as marketing executives, managers and directors of private and public sector organisations. They bring knowledge of all the latest marketing tools and techniques – like Google analytics and the online content creation tools currently proving popular in digital marketing. Many are recognised both nationally and internationally in their respective fields of specialism, publishing their research in the highest quality academic journals, including Journal of Marketing Management, Journal of Business Research, Psychology and Marketing and Journal of Consumer Behaviour to name but a few.

Combining theory and practice, this course benefits from a focus on practical marketing skills and enables you to fully explore the marketing discipline, choosing from a wide range of optional modules. You will develop cutting-edge skills in marketing and communications research, analysis and planning, working with others to develop advertising campaigns and honing your analytical skills using simulation games, such as the Cesim SIMBrand marketing management game designed to develop your understanding and command of the marketing planning process.

To monitor emerging sector trends and challenges, there is a high degree of practitioner input. Guest speakers from industry are frequently invited to give talks about their experiences, which in recent years, has included speakers from McCann Erickson, ITV Studios, Millward Brown, Marstons and the Mixed Reality Studio among others.

International experience opportunities

Our diverse student and staff body helps to facilitate a multcultural learning environment and the fundamental nature of this course is international in its outlook, drawing on marketing best practice from around the world.

We have long-running partnerships with KH Leuven in Belgium, School for Higher and Professional Education (SHAPE) in Hong Kong and PSB Academy in Singapore. We run a number of collaborative Online International Learning (OIL) projects on the course, which enables you to work with students across the world on a live project tackling a specific marketing challenge in global virtual and multicultural teams. In the past, students have worked with peers in the USA, South America, India and many European countries undertaking business challenges as part of the international X-Culture competition.

Throughout the course there will be opportunities to visit relevant companies to gain a real life experience of marketing, both at home and abroad. Previous cohorts of students have visited Leuven in Belgium, Dubai and Malaysia to experience other cultures and take part in marketing activities in international teams.

Career prospects

Our course is one of only a handful in the UK that is accredited by the CIM for a dual award. This means that in the final year of your degree you can also work towards achieving the CIM Professional Diploma in Marketing so can graduate with two qualifications, significantly enhancing your career prospects.

Designed to prepare you for work, it offers lots of opportunities to participate in live cases with clients, work experience (short and long-term as part of a sandwich year) and paid internships. We have strong partnerships with a number of employers, including Coventry Council, Jaguar Land Rover, Millward Brown and the Chartered Institute of Marketing.

Field trips are embedded into each year of study, some industry-focused to provide first-hand experiences of marketing in action, others designed to build your professional or interpersonal skills, for example, to encourage team bonding initially and then develop team working skills.

In addition, careers-based modules in digital marketing, brand communications, services marketing and creative advertising and a range of other areas are embedded into the course to help build transferrable skills which will enhance your employability.

You will have the support of dedicated Personal Employment Tutors, who are industry trained, and our well-established Employment Unit with an extensive network of employers with a wide range of internship possibilities. The employment unit also supports you with workshops and guidance on the various aspects of the employment process such as preparing your CV, interview practice and mock assessment centres. In the final year, we also host an Employment Dinner inviting a range of guest speakers from industry and professional bodies.

Coventry University is committed to preparing you for your future career and giving you a competitive edge in the graduate job market. The University’s Careers and Employability team provide a wide range of support services to help you plan and prepare for your career.”

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