Reasons to study Marketing Management at DMU:

This is a career entry specialist master’s degree for students with no previous qualifications or work experience in marketing. If you have previous marketing qualifications or experience you should consider our Strategic & Digital Marketing MSc.

Many applicants use this as a career entry, or career change, course and come from more general business backgrounds or from other disciplines i.e. finance, the arts, computing, engineering and architecture.

• Learn about the latest developments in marketing
  Gain the knowledge to understand the key marketing issues facing organisations and to embark on a career in marketing communications
• Design your course
  Tailor the course to your career aspirations by choosing from a range of modules
• Personal and professional development
  You will have the opportunity to develop both personally and professionally, which will help you to succeed in any marketing position, and in a wider lifelong learning framework

This course is accredited by the Chartered Institute of Marketing (CIM). This means that while you are studying for your qualification, you also have the opportunity to work towards achieving the CIM Professional Diploma in Marketing. An enhanced qualification that is sought after by employers.

Structure and assessment

Course modules

This course is grounded in the latest theory and also has a strong practical element. There will be many chances to apply your knowledge and develop the advanced skills that will help you to enjoy a successful marketing career.

The content of the modules reflects the changing marketing landscape. For example, developments in social and digital media are embedded throughout the programme and are integral to certain modules such as Direct and Digital Marketing and Strategic e-Marketing.

Other key themes of the programme include: insight management, innovation and entrepreneurship, project management, customer management, campaign planning, paid, owned and earned media planning, marketing metrics, working with agencies and international marketing perspectives.

Core modules

• Marketing Theory and Practice – an introduction to the key areas of marketing, building the foundation for further study – this module guides you through the fundamentals of marketing and examines how they are applied in practice.
• Managing Advertising and Communications – provides a thorough grounding in all aspects of promotional activity, especially integrated marketing communications and the development and management of advertising campaigns.
• Marketing Research in Practice – shows how marketing decision making is supported by detailed marketing information and the techniques employed to gather and assess that information.
• Accounting for Managers – provides an overview of accounting and finance issues. You will look at company accounts from both the shareholder and the company perspectives.
• Strategic Customer Engagement – recently marketing has experienced a shift, one that recognises that consumers are no longer passive recipients of organisational strategies, but rather, increasingly demand interactivity. Technological advancements have played a central role in this shift. This module will give you an understanding of the key principles of profitable customer management in this new environment, with particular emphasis on memorable customer experience and customer engagement.
• Research Methods for Marketers – develops research and analysis skills for an in-depth understanding of markets in preparation for the marketing analysis project.
  

You will choose one further elective modules. The following are typical of the elective modules offered:

• Advanced Marketing Analytics
• Direct and Digital Marketing
• Strategic E-marketing
• Creative Brand Strategy

During the final semester you will complete a:

Dissertation: provides an invaluable opportunity to work in depth on a particular aspect of an international business and entrepreneurship topic of your choice. The topics of the dissertation are chosen in line with your interests and preferences, but mainly look at application of management theory to small firms.

OR

Business Research Project (BRP): is an individual enterprise consultancy project that serves as a commercially and employability relevant experience. The BRP is a live project where you gain a guaranteed business consultancy experience and are able to use your learned skills to make a genuine impact and benefit for a company.

Note: All modules are subject to change in order to keep content current.

Facilities and features