Exposing you to relevant media theory, giving you basic skills in a variety of production modes in media, and connecting you with industry professional, we create an atmosphere that allows you to shape yourself as a creative-industries professional, equipped to understanding the processes behind the scenes of media companies and their impact on individuals and the world at large.
This course is designed to put you in a position where you understand and are able to navigate the world of media and communications industries and studies, ever changing with an ever-quicker pace. We deliver content that is timely, yet connects to media industry’s development over time. Understanding trends allows you to set trends.
Using our facilities and industry-standard equipment, you’ll gain hands-on experience of multiple communications channels, in areas such as screen and mobile media, film and video, weblogs, social media, and PR.
Our extensive industry links with companies such as BBC, Apple, WPP, Nielsen, EA Sports and Jaguar Land Rover. You’ll have the chance to participate in exciting industry visits at many different companies and receive inspiring talks by visiting experts.
The course encourages you to think and work critically, creatively, imaginatively and professionally within a wide range of contemporary media and cultural practices.
Over the course of the three years, you will cover the key areas of: screen, new and digital media, global and international contexts of media and culture, creative industries, media history and theory, media and cultural research, and media and cultural production.
As the course progresses, you will deepen your awareness of the forms and aesthetics of communication, media and culture texts and how these create different effects and meanings.We will explore the pragmatic, cultural and social significance of the emergence of new technological forms of media and communication practice, their heritage, and how these shape the lived experience of everyday domestic and professional life by gaining a combination of analytical, critical and practice-based skills.
Why choose this course?
This degree is focused on preparing our graduates to be key players in the contemporary world of digital citizenship, ready to act as both professional producers of and critical consumers of media and cultural products.
This course has a distinctive international scope, which enables you to study, gain professional experience and take part in research projects abroad. You’ll gain a thorough understanding of contemporary issues facing a wide range of media, cultural and communication industries, exploring key historical developments and a broad range of theoretical approaches.
Responding to the shifting patterns of this fast-paced industry, in particular the widespread use of everyday digital media technologies and rapid growth of social media, you will focus on the emerging areas of screen, social, open and mobile media, alongside the rapidly transforming established media. You’ll also have access to our extensive specialist resources, including video and photography studios, industry-standard software suites, radio studios, specialist IT facilities and our dedicated ‘digital media lab’.
From the outset, we aim to foster your critical thinking, to develop your technical, creative, reflective and analytical abilities, giving you a thorough grounding in research, software and design skills, as well as the project management and professional skills needed in this ever-expanding sector.
You’ll be taught by passionate staff that makes the subject interesting by combining cutting-edge academic research and real life experience – according to 96% of students in the latest National Student Survey (NSS) 2016. With expertise spanning from Film Studies, Media histories and theories to Cross Cultural analysis, they have worked as Journalists, Digital Marketing and PR specialists, and Community Development for local and international organisations.
International experience opportunities
Our course is designed to reflect the increasingly international context of media and culture; this is reflected strongly in the course curriculum. Modules such as ‘Transcultural Film’ and ‘Living in the Digital World 3’ heavily embed a specific attention to global issues both in terms of approached topics, international seminars and field activities.
We strongly encourage you to broaden your theoretical, cultural and practical references, providing opportunities to broaden your horizons by living, studying or working abroad on a sandwich year. We also offer a range of visits and research field trips abroad, which are reviewed annually. Recent fieldtrips have included: Amsterdam, Berlin, Bilbao, Copenhagen, Hangzhou, Malmo, New York, Paris, Prague, Udine and Venice. You will have opportunities to get involved with exciting international field projects involving researching real life case studies touching upon a wide range of issues such as creative industries, screen and digital media documenting and reflecting on it or to assisting with conferences.
Our Media Research Seminar speakers complement these activities and include international experts giving invited talks and lectures delving into first-hand global professional experience; among them are Herrman Wasserman from Cape Town University, Dr. Bianca Wright and Janneke Adema from Journal of Disruptive Media.
The creative media industries account for some of the most exciting and diverse careers available – you could go on to become a producer, technician, presenter, reporter, PR specialist, writer, editor or critic.
We take great pride in our outstanding track record of graduate success – with 97% of graduates in work or continuing their studies after six months, DHLE 2016/17, (published 2018). Our course places your future career at its core, preparing you professionally and providing substantial practical experience so you’re ready to launch a successful career in the media and cultural industries. It is designed to enable you to work for a range of media organisations, which may include the BBC, independent companies, global media organisations, or as a freelance/independent media manager, producer or researcher.
During your second year, the ‘Professional Experience’ module requires you to undertake four weeks of professionally based activity. Past students have worked in PR offices, TV broadcasting and creative production, radio stations and more. The School of Media and Performing Arts has a very long and impressive history of graduates who establish themselves in extremely high profile media and cultural employment, examples of which include: executive producer for many highly prestigious Hollywood films, executive producer for SYCO, director for BBC documentaries, DJs for national radio stations such as BBC Radio 6 and Virgin Radio, planners and creatives for a number prestigious London-based advertising agencies.
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