Overview
Established more than 20 years ago, this dynamic course has a reputation for applied research and outstanding teaching. You can tailor your learning by choosing from theoretical study options as well as creative and professional modules and will be supported throughout by a friendly teaching team of expert academics and industry professionals. You will not only be able to gain in-depth understanding of the media environment and its employment opportunities, but you’ll also have the opportunity to explore new dimensions of theory.
Your first year focuses on core concepts in media and communication and examines the notion of media cultures and everyday life. In your second and third years you can choose from a wide range of professional, academic and creative pathways in line with your interests and ambitions to create a degree that is both fascinating and relevant to your aspirations.
Modules range from Examining the Television Industry, Considering the Role of Gender and Identity in the Media, Broadcast Journalism, Sports Journalism, Audiences and Fandom, and Political Communication, through to Public Relations and Design and Production, which explores core theories and skills for graphic and web design. As this is a joint honours degree, you will study a mixture of modules from both of your chosen subjects, broadening the career options open to you.
Students also have the chance to contribute to our very own student media group, Demon Media, and put their skills into practice across multimedia platforms including a magazine, radio station, YouTube channel and website.
- Enhance your skillset and employability by combining your Media studies with another specialist subject to help develop a diverse range of skills to open up different career prospects.
- Join course-relevant groups and societiesincluding the Media and Communication Society, Film Society, Media Discourse Group and reading groups, and take part in our student media group Demon Media, which comprises The Demon magazine, Demon FM radio station, Demon TV YouTube channel and The Demon website.
- Benefit from DMU’s strong links with local media partners including BBC Radio Leicester, community media organisations and Leicester’s independent arts and cinema complex, Phoenix Cinema. These close links can provide opportunities for work experience in real-world settings and cultural connections alongside your studies.
- Dedicated work placements help to enhance your practical and professional skills, with recent Media Joint placements undertaken at RootsCo Group Limited.
- Enjoy working in multimillion-pound industry-standard facilities. Our creative technology studios feature a host of audio recording equipment, broadcast-standard radio production studios and management systems, alongside standalone film and television studios equipped with multi-cameras, blue screen and green screen facilities.
First year teaching focuses on the modern media landscape where you will be encouraged to engage critically and creatively with digital, print and broadcast media as well as exploring the potential of visual media. In your second and third years you can choose from a wide range of professional, academic and creative pathways in line with your interests and ambitions to create a degree which is fascinating and relevant to your aspirations.
You can choose from theoretical options as well as from creative and professional modules and will be supported throughout your study by a friendly teaching team of media academics and industry professionals.
Structure and assessment
In addition to the modules listed below you will also study modules from your chosen joint subject each year.
First year
- Core Concepts in Media and Communication – introduces key theoretical models of analysis as well as the social/cultural contexts in which contemporary media operate and exert influence
- Media Cultures and Everyday Life – examines the notion of ‘culture’, a range of mediatised practices, cultural institutions and media/cultural industries
Second year
- Researching Media and Communication – explores the main research and analytic traditions in media and cultural studies • Media Discourse – investigates the ways that media texts function within contemporary culture
- Media, Gender and Identity – considers the role the media plays in our understanding of ourselves and others as individuals and as social beings
- Television Studies – examines the television industry, including the relationship between television schedules and the programmes that fill them
- Journalism 1 – introduces you to skills and competencies used by journalists and equips you with a basic knowledge of journalism law and key theoretical issues
- Political Communication – investigates the relationship between politics and the media and introduces the key components of the political communication system
- Public Relations 1 – introduces you to different types of public relations, the industry structures, and the tools used by practitioners to engage with audiences
- New Media 1: Design and Production – explores core theories and skills for graphic design and web design and development
Third year
You will select a combination of modules from:
- Dissertation – allows you to specialise in an extended area of study for the whole year and produce a detailed written study about a media issue or work on your own individual film project
- Global Advertising Practices – looks at the social, cultural, historical and institutional contexts in which advertisements are produced and consumed
- Writing for the Screen – offers you the opportunity to receive professional practical guidance from an industry practitioner on techniques of creative scriptwriting for television and film
- New Media 2: Creative Project– enables you to extend your understanding of the technologies and techniques involved in new media production
- Public Relations 2 – explores key academic debates and issues in public relations from a global perspective and helps you learn the skills required to secure a first public relations role
- Broadcast Journalism – this optional module allows you to explore and develop your broadcasting skills and involves real-world broadcasting on the university’s Demon Media facilities
- Sports Journalism – this module enables you to develop the skills required to be a sports journalist
- Identities – considers the production and representation of ‘identities’ across a range of media platforms – from those produced by large corporations to those created with a DIY ethos
- Audiences and Fandom – looks at audiences across different genres and media
- Paranormal Media – applies a range of existing, key debates and methodologies to the growing popular genre of Paranormal Media
- Cybernetic Media – explores the importance of cybernetics for understanding key contemporary concepts such as communication, information, feedback and networks
- Film Exhibition and Consumption – introduces students to the study of film exhibition, distribution and consumption with a focus on changing technologies
- Sport and the Media – examines the interdependent relationship between sport and the media focusing on political economy, identity formation and the role of audiences in the communication process.
Opportunities and careers
Graduate Careers
Our recent graduates have gone on to work for Cosmopolitan, the BBC, CBeebies, MentornMedia (Question Time), Hewlett Packard and News International. Graduates have also pursued careers in both the public and private sector and have gone on to work in advertising, SEO, sales, TV production, journalism, independent media, film, teaching and public relations agencies. Some graduates choose to continue their education by researching the media and related subjects at postgraduate master’s and doctoral levels of study.
#DMUglobal
This is our innovative international experience programme which aims to enrich your studies and expand your cultural horizons – helping you to become a global graduate, equipped to meet the needs of employers across the world.
Through #DMUglobal, we offer a wide range of opportunities including on-campus and UK activities, overseas study, internships, faculty-led field trips and volunteering, as well as Erasmus+ and international exchanges.
Placements
Work-based placements are one of the best ways to boost your skills and experience, and can often lead to your first graduate role.
They are the perfect means of discovering how your studies relate to the real world, and provide an opportunity to improve your confidence and make contacts to help you get ahead in the job market.
DMU’s dedicated Placements Teams can help you by providing access to hundreds of opportunities, giving one-to-one CV advice and interview preparation, and offering training sessions and support from a dedicated tutor.
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