Creative Industries (Management and Enterprise) MSc has a strong and developing reputation as a business-focused programme situated within the creative industries. It has strengths in managing creative innovation, understanding creative work and the hybrid business models found in the copyright industries. The creative industries are made up of businesses and entrepreneurs with creativity and cultural content as a central part of their business model. The creative industries include sectors such as design, film and TV, publishing, fashion design, the performing arts, music, advertising and video gaming.

Creative workers and leaders exhibit different skills and approaches to other business sectors, and individuals with creative talent require business management, entrepreneurial and intrapreneurial skills to promote innovative creative products and services. In combining understanding of business innovation and creative work, the MSc Creative Industries (Management and Enterprise) is uniquely positioned to help you respond to these evolving challenges.

The course enables you to understand how management and business operates within creative industry sectors. You’ll examine the distinctive working practices, business models, creative technologies and legal issues operate within the creative industries, giving you a toolkit of creative management and enterprise skills.

The programme is located just a short walk away from Leicester’s Cultural Quarter, and has close working relationships with creative organisations in Leicester. Local creative workers and companies support the programme through lectures and talks, creative industry mentoring, setting live business problems and executive placements to boost your employability in the field. We also work with creative professionals remotely, offering insights from countries across the world.

Based at DMU, the programme is unique in drawing on expertise from the university’s renowned design, performing arts and media schools, to provide option modules taught by academic experts in design management and marketing, creative technologies, and festivals and events so you can tailor your university experience to your own interests. These are supplemented by a range of social and volunteering programmes offered by DMU Local and the Students Union.

Key features

• Option to pursue an Entrepreneurship, Executive Company, Consulting or Creative Research Project as your final masters research project.
• Teaching from academics with experience across many segments of the creative industries.
• Inspirational setting in De Montfort University’s unique campus which combines contemporary architecture and the historic Great Hall, headquarters of Leicester Castle Business School.
• Talks by inspiring business figures and entrepreneurs from the creative industries.
• Peer support from a small, exceptionally talented tutor group.
• Modules specifically tailored to provide key practical skills needed to thrive in business in today’s creative industries.
• Opportunities to work with industry professionals through our unique collaboration with Leicester’s Curve Theatre.
• Access to the postgraduate wing of the Hugh Aston Building.
• Access to a 24/7 high-tech library with a choice of learning environments and to amenities such as the QEII Diamond Jubilee Leisure Centre.
• Mentoring and support from academics in the forefront of their fields
• Emphasis on the development of business-relevant cultural awareness
• Valuable links to Leicester’s Curve Theatre, Leicester Comedy Festival, Leicester’s Creative Business (LCB) Depot, Horus Music, Phoenix Media Centre and Inspirate Arts, as well as creative businesses in Europe, North America and Asia.
• Opportunities to network with creative businesses at a range of in person and remote events throughout the year.

Structure and assessment

Course modules

Course modules

Business of the Creative Industry Company
This module introduces you to core questions in creative business and management such as what is creativity; what is the value being sold in a creative product or service; how do creative industry managers balance creativity with the need to make money; and how do creative businesses make money?

Developing Enterprise
This module demonstrates that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities.

Business of the Creative Industries Environment
The module provides students with an overview of the creative industries ecosystems and explores the relationship between creativity, business, and key operating environments.

Creative Technologies
This module focuses on leading edge digital technologies and their impact on the creative industries, providing students with an understanding of the practice and theory of creative technologies.

Global IP Management
The module provides students with critical legal knowledge about intellectual property and commercialisation of talent and ideas. Students work with intellectual property in the context of creative activities such as inventions, literary and artistic works, symbols, names, and images.

Investigating Creative and Cultural Industries*
Creative and cultural industries are a thriving and complex sector that demands skilled and knowledgeable leaders who understand how to investigate their business and policy environments and market sectors. This module covers conducting, commissioning, evaluating and disseminating research in creative and ethical ways.

And a choice of two elective modules:

Integrated Brand Management
If you have previously studied marketing, this module builds on core marketing concepts to introduce students to the importance of the brand narrative analysis in creative enterprises, and the ability to identify the brand ethos and the unique brand narrative organisations and activities.

Marketing for the Creative Entrepreneur
This module introduces students to the importance of industry analysis as part of the corporate strategy theory. Students will get the opportunity to reflect on the structure and dynamics of their industry, its strategic groups, and the positioning of key competitors.

Design as a Strategic Business Tool
As an introduction to design, this module offers students the opportunity to consider the unity of a design process in creative business ventures. Through this module, students will learn how to use the design process to define and solve problems, and use feedback in the business planning process.

Cultural Policy and Planning
Why are governments interested in the cultural and creative industries? Why do cities set up creative quarters? Or bid for big cultural events? Which cultures are included in government thinking and which excluded? This module explores how government decisions affect creative industry organisations in the commercial and not-for-profit sectors.

The Business of the Performing Arts
This module will provide an understanding of the business models that support the performing arts; both those that generate profits and those that build communities and civic identities. Focusing mainly on theatre, music and musical theatre, this module offers practical case studies and opportunities to experience England’s inspirational performing arts.

Managing Business Web Presence
This module will provide students with practical knowledge of web design, including knowledge of initiation of web design, and the design and use of websites in the business environment. Students will have the opportunity to work with a company in building a portfolio as a solution to an existing web problem, and leading to a proposal for a commercial web offering.

Global Markets
This module examines the key issues involved in developing new international markets and the role of the design manager and entrepreneur in enabling design and creative businesses to compete effectively in the global economy.

Management of Innovation in the Creative Industries
Examine the process and management models for innovation in different creative industry disciplines. The module has a particular focus on how innovation occurs and is managed, and analyses the relationship between creative entrepreneurs, creative workers, and artists in terms of their effect on innovation.

Either:

Entrepreneurship Project
This project offers an opportunity to turn a business idea into a business plan, to conduct primary research on the viability of the plan and receive feedback from experts.

Or

Creative Research Project
This project offers students the opportunity to develop and demonstrate skills acquired from the taught course in the creation, development and realisation of a negotiated creative research project.

Or

Consultancy Project 

The Consulting Project allows students to act as “consultants” on a live challenge faced by a business. The project is an excellent opportunity to develop skills that are relevant to your future career.

Or

Executive Company Project**

*Please note this module is available from September 2021 onwards.

**Please note this project is available from June 2021 onwards.

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