At the heart of the Product Design Innovation course is the belief that its students should be capable of effective and productive critical and creative thinking in equal measures. It is not enough to be able to draw well if there is no thinking; it is not enough to think logically if there is no creativity or imagination.
We aim to prepare you for global industrial product design careers, enhancing your research and technical skills, together with your critical and creative thinking abilities. We adopt a user-centred, interdisciplinary approach covering areas such as branding, the social impact of design, design management, design innovation, design technology and global design issues.
Why choose this course?
Within rapidly evolving, highly competitive internationalised markets, our Master’s recognises the need for multi-skilled designers who are masters of creativity, transdisciplinary communication and collaboration.
Inspired by staff who will share their significant experience of designing products and advising the likes of Philips, Canon and Samsung, you will have opportunities to participate in industry visits, international study trips, ‘live’ client briefs and international competitions. Previous students won the awards for ‘Best of Best Concept’ and ‘Best Concept’ in the prestigious Red Dot Awards in 2014, which resulted in Coventry becoming the only UK university in Red Dot’s illustrious top 15 ranking for higher education institutions in America and Europe. Alumni of the course have also gone on to win Red Dot Awards for their designs in professional practice.
We have invested substantially in rapid prototyping equipment, including a Kyla 2700 robot milling machine and a range of 3D printing machines, allowing you to experiment and realise your ideas to deliver verified products for production. You can produce prototypes of moulded and cast parts quickly and cheaply, mirroring the professional environments, structures and methods in which user-end products are created.
International experience opportunities
Coventry School of Art and Design has a multinational population and you will be working alongside students all over the globe. We see this as a particular strength of the course as it enables students to work alongside students from differing cultural backgrounds and design perspectives. It gives them experience of working collaboratively and cross-culturally. The capacity to work across cultural and disciplinary boundaries is becoming an essential skill in our ever-more interconnected world.
This course will develop your ability to design products with significant engineering or technological content to optimise solutions for specific consumer and professional markets and develop products which delight end users.