At the heart of the Product Design Innovation course is the belief that students should be capable of effective and productive critical and creative thinking in equal measures. It is not enough to be able to draw well if there is no thinking; it is not enough to think logically if there is no creativity or imagination.
Design is a thinking act and the course educates thinking designers.
In an increasingly technologically complex world in which the interpretation of data and information is as least as important as the capacity for original imaginative ideas, designers are expected to be masters of creativity, communication and collaboration. They must understand the processes of innovation, problem solving and strategic decision making. They must understand how to research, to embrace change, to tolerate uncertainty and unpredictability. They must recognise the role and influence of cultural difference and they must understand the needs of the end-user, manufacturers and of the environment in which we must all live.
Professional experience option
This master’s programme provides you with the additional option to apply for a professional experience opportunity during your first semester with us. The professional experience opportunity is designed to further develop your skills and knowledge with the aim of maximising your employability prospects. Please note that the optional professional experience modules incur a maximum additional tuition fee of £4,000. If your placement is in a country other than the UK, visa applications procedures for that country will apply and application must be made from the home country of the applicant.
Why Coventry University?
An award-winning university, we are committed to providing our students with the best possible experience. We continue to invest in both our facilities and our innovative approach to education. Our students benefit from industry-relevant teaching, and resources and support designed to help them succeed. These range from our modern library and computing facilities to dedicated careers advice and our impressive Students’ Union activities.
We prepare you for global industrial product design careers, enhancing your research and technical skills, together with your critical and creative thinking abilities. We adopt a user-centred, interdisciplinary approach covering areas such as branding, the social impact of design, design management, design innovation, design technology and global design issues.
Structured around the three themes of communication, collaboration and creativity, we focus on the design of products that interface directly with people and are manufactured through methods of mass production. Within competitive markets, the ability to interpret and manage ‘user’ perception and expectations is just as important within the overall design process as the functional, operational and production considerations.
Why choose this course?
Within rapidly evolving, highly competitive internationalised markets, our Master’s recognises the need for multi-skilled designers who are masters of creativity, transdisciplinary communication and collaboration.
Inspired by staff who will share their significant experience of designing products and advising the likes of Philips, Canon and Samsung, you will have opportunities to participate in industry visits, international study trips, ‘live’ client briefs and international competitions (which may be subject to additional costs, application, availability and/or meeting any applicable visa requirements). Previous students won the awards for ‘Best of Best Concept’ and ‘Best Concept’ in the prestigious Red Dot Awards in 2014, which resulted in Coventry becoming the only UK university in Red Dot’s illustrious top 15 ranking for higher education institutions in America and Europe. Alumni of the course have also gone on to win Red Dot Awards for their designs in professional practice.
We have invested substantially in rapid prototyping equipment, including a Kyla 2700 robot milling machine and a range of 3D printing machines, allowing you to experiment and realise your ideas to deliver verified products for production. You can produce prototypes of moulded and cast parts quickly and cheaply, mirroring the professional environments, structures and methods in which user-end products are created.
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